Social Psychology Substituion Principle and Affect Lecture
Social Psychology Substituion Principle and Affect Lecture Psy 4043 ( Social Psychology, Dr. Ilan Shrira)
Arkansas Tech University
Popular in Social Psychology
Popular in Behavioral Sciences
verified elite notetaker
This 1 page Class Notes was uploaded by Krista Lindenberg on Wednesday February 10, 2016. The Class Notes belongs to Psy 4043 ( Social Psychology, Dr. Ilan Shrira) at Arkansas Tech University taught by Dr. Ilan Shrira in Winter 2016. Since its upload, it has received 27 views. For similar materials see Social Psychology in Behavioral Sciences at Arkansas Tech University.
Reviews for Social Psychology Substituion Principle and Affect Lecture
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 02/10/16
Wednesday, February 10, 2016 Social Psychology Artful Dodge: answering the wrong question the right way. o Main point: if a suitable answer to a question is not found quickly, we give an answer to a related question, one that is easier to answer. This is the substitution principle. Predicting the future is one of the most difficult things for us to do, but that doesn’t stop us. We measure difficult questions by intensity. We substitute the intensity of one answer for the other. If you’re asked how popular Obama will be in six months, more than likely your answer will be based off the intensity of your feelings for him. Affect: general feeling o Lung cancer That feeling you just got reading the words was probably a negative affect. o Mother’s love That’s a positive affect. Affect Heuristic o Using feelings to determine your beliefs o Judging other people Prejudice, favoritism o Physical attractiveness stereotype People who are more physically attractive are rated higher on everything straight across the board. Substituting hard questions for easier ones o Usually efficient but can lead to errors What can we do about it? Learn to recognize situations where you confront difficult problems and your mind gives you the answer right away.
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'