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Comm 312

by: Courtney Lester
Courtney Lester
GPA 3.175
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About this Document

social science approaches to persuasion
Persuasion Theories
Shana Kopaczewski
Class Notes
comm 312




Popular in Persuasion Theories

Popular in Journalism and Mass Communications

This 2 page Class Notes was uploaded by Courtney Lester on Wednesday February 10, 2016. The Class Notes belongs to Comm 312 at Indiana State University taught by Shana Kopaczewski in Spring 2016. Since its upload, it has received 13 views. For similar materials see Persuasion Theories in Journalism and Mass Communications at Indiana State University.

Popular in Journalism and Mass Communications


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Date Created: 02/10/16
Social Science approaches to persuasion Source effect Sleeper Effect If you have a high credibility source, the message is more likely to be believable, increasing the persuasion, but if the message is low quality, then the message diminishes over time Low to mid credibility speaker plus a high quality message, you will get an average reaction, but after awhile the high quality message will gain traction Pelz Effect A high credibility source, no matter the message, the consumer wants to be like the credible, "famous" source Message Primacy - Recency what comes first and what comes last - strongest points at beginning and end Message bias and two-sided arguments talk about both sides of an argument to show the good and bad, bringing it all back around to what point you're trying to make; acknowledge the oppositions positive points but refute as to why yours are better Inoculation Introducing something negative to the body to prepare it to fight it for real Fear and Drive Reduction Pleasure - pain principle ASPCA commercials Fear appeal Based on 4 contingencies Threat appraisal Convince audience that the threat is real and imminent Threat is applicable to them Coping appraisal There is a solution The solution is in my control


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