REC 465- Week of Feb 8th-12th
REC 465- Week of Feb 8th-12th REC 465
Popular in Interpretation of Cultural and Natural Resources
Popular in Recreation and Leisure Studies
This 2 page Class Notes was uploaded by Marina Keller on Thursday February 11, 2016. The Class Notes belongs to REC 465 at Murray State University taught by Mike Gowen in Winter 2016. Since its upload, it has received 15 views. For similar materials see Interpretation of Cultural and Natural Resources in Recreation and Leisure Studies at Murray State University.
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Date Created: 02/11/16
Predict Audiences -Advertising locations -Related events that may add or take away participation -Weather Direct, Formal Methods Proactive: Questionnaires- useful, objective Reactive: Evaluations from programs- useful, objective *both an easy tally Focus groups- work for any group- see what other interests people may have o More complex to get certain information Online forms of questionnaires, evals and focus groups Interviews- lot of info, but costly Direct, Informal Methods Interviews- on site Observation- use to engage audiences o Share to help improve programs Noting what works and what doesn’t Indirect Looking at research o How people view things Client proxy- interns o Send staff member from another part of park pretend to be a client Gather info about programs Market segmentation o Doing something on the spot to determine info- separate people into segments based on questions o Helps you tailor programs to be more specific to attendees Market Segmentation- came up with reasons for attending programs discussion Gauge personal interest o Has anyone ever been here before? Pair more experienced people with newcomers Entertainment o What stands out to you in the museum? Connect people with similar interest’s activities Just in the area o How many people are from the area? o What brings you to the area? Direct them to exhibits based on motivators Concern for local ecology o What concerns do you have? o Does anyone share these concerns? Give information based on concerns Enthusiasm o Who’s excited to be here? Designate leaders Technology o Suggest other museums that align with interests Trying Something New o Do you like to fish, ever been in a cave? o Looking for an adventure or see something new? Breaking down potential experience Learning Opportunities o Who studied science in college? Discuss geology or ecology, etc. Interactive Experience o Try earthquake room- suggest exhibits Time-Filler o How much time do you have? Suggest specific exhibits within time constraints Volunteer Opportunities o Who’s interested in learning more or doing more? End of tour, give signup sheet
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