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Week 3 Notes - The Studio System and Mass Communication

by: Erin Berch

Week 3 Notes - The Studio System and Mass Communication TVR 124

Marketplace > Ithaca College > Film > TVR 124 > Week 3 Notes The Studio System and Mass Communication
Erin Berch

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About this Document

These notes cover the final parts of the Studio System - cable and public - and the beginning of Mass Communication. I hope they help you stay on tract for Intro to Media Studies!
Intro to Media Industries
Jack Powers
Class Notes
Media Industries, Media, television, networks, Affiliates, Syndication, cable, Public, Studio, mass communication, communication
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This 3 page Class Notes was uploaded by Erin Berch on Friday February 12, 2016. The Class Notes belongs to TVR 124 at Ithaca College taught by Jack Powers in Spring 2016. Since its upload, it has received 35 views. For similar materials see Intro to Media Industries in Film at Ithaca College.


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Date Created: 02/12/16
Studio System Networks Affiliates Syndicators Production Studios   Make money by selling/leasing products to networks Studio Parent Company Warner Bros.  Time Warner Disney Disney CBS­P CBS­C Paramount Viacom Sony Sony Fox NewsCorp Universal Comcast  Each own cable stations and movie lots   All the money comes from advertisers  Cable Networks Syndication Production studios Make money in 2 ways: 1. Sell commercial slots a. Producing in­house, then sell commercials  b. Syndication, then sell commercial slots c. Original content i. Pay the studio and produce in studio  ii. Smaller market for original content than on broadcast networks  2. Subscriptions a. Cable networks get a small percentage of your cable bill b. Carriage fee: how much a cable company pays to a cable network to show  the show.  c. Sometimes offers stand alone apps that you can pay monthly rather than  paying for cable  cord cutting  Television revenue is much higher than films  Cable networks sometimes act like broadcast networks, sometimes like local  affiliates  Cable networks give the product to the cable company  o Not a lot of technology at a cable network  o They get the product and give it to a cable company (Time Warner,  Comcast, etc.) Public  PBS distributes to affiliates around the country o BUT the affiliates have to pay PBS (not PBS paying the affiliates like at a  network)  Local affiliates hold local fund raisers  local fundraising   Flagship station has to pay PBS to produce content  national fund raising  Corporate Sponsorship  o Corporations give some money to PBS (Exxon Mobile, Kellogg’s, etc.)  Taxes o A portion of federal income tax goes to supporting public programming Make money in 4 ways:  1. Local campaign 2. National campaign 3. Corporate sponsorship (and private foundations that give money for public arts) 4. Taxes  Income tax goes to Corporation for Public Broadcasting (CPB) CPB gives money to NPR and PBS  Controversial because PBS and NPR sometimes report negative stories about the  government  They report stories the networks won’t   PBS is very critical, often to Congress Only 5% of their money comes from the government; 95% comes from fundraising and  corporate sponsorship  Plan B is to become a cable network, but then they have to pay attention to the markets,  which they don’t want to do.  Still works with Hollywood studios Three Distinct Systems: 1. Broadcast 2. Cable/satellite 3. Public All tied to the Hollywood Studios Mass Communication  Intended for the masses (millions of people)  Nexus – where commercial meets art  Print Media  Books   Magazines  Newspapers  Electronic Media  TV  Movies  Radio   Sound recordings (music, podcasts, stand­up, etc.)  Video games  Internet  Intrapersonal Communication – thinking, talking to yourself; “within”  Interpersonal Communication – communication between 2 people (sometimes 3);  “across” or “between”  Small Group Communication – usually to make a decision o 4 people can easily come to a consensus, but it’s almost impossible for 5 o Typically, decisions made in small groups are better than individual  decisions  Public Communication – one person talking to a group in real time  Mass Communication – similar to public, but uses media to transmit the  communication outside real time (to different locations)


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