Week 3 Notes - The Studio System and Mass Communication
Week 3 Notes - The Studio System and Mass Communication TVR 124
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This 3 page Class Notes was uploaded by Erin Berch on Friday February 12, 2016. The Class Notes belongs to TVR 124 at Ithaca College taught by Jack Powers in Spring 2016. Since its upload, it has received 35 views. For similar materials see Intro to Media Industries in Film at Ithaca College.
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Date Created: 02/12/16
Studio System Networks Affiliates Syndicators Production Studios Make money by selling/leasing products to networks Studio Parent Company Warner Bros. Time Warner Disney Disney CBSP CBSC Paramount Viacom Sony Sony Fox NewsCorp Universal Comcast Each own cable stations and movie lots All the money comes from advertisers Cable Networks Syndication Production studios Make money in 2 ways: 1. Sell commercial slots a. Producing inhouse, then sell commercials b. Syndication, then sell commercial slots c. Original content i. Pay the studio and produce in studio ii. Smaller market for original content than on broadcast networks 2. Subscriptions a. Cable networks get a small percentage of your cable bill b. Carriage fee: how much a cable company pays to a cable network to show the show. c. Sometimes offers stand alone apps that you can pay monthly rather than paying for cable cord cutting Television revenue is much higher than films Cable networks sometimes act like broadcast networks, sometimes like local affiliates Cable networks give the product to the cable company o Not a lot of technology at a cable network o They get the product and give it to a cable company (Time Warner, Comcast, etc.) Public PBS distributes to affiliates around the country o BUT the affiliates have to pay PBS (not PBS paying the affiliates like at a network) Local affiliates hold local fund raisers local fundraising Flagship station has to pay PBS to produce content national fund raising Corporate Sponsorship o Corporations give some money to PBS (Exxon Mobile, Kellogg’s, etc.) Taxes o A portion of federal income tax goes to supporting public programming Make money in 4 ways: 1. Local campaign 2. National campaign 3. Corporate sponsorship (and private foundations that give money for public arts) 4. Taxes Income tax goes to Corporation for Public Broadcasting (CPB) CPB gives money to NPR and PBS Controversial because PBS and NPR sometimes report negative stories about the government They report stories the networks won’t PBS is very critical, often to Congress Only 5% of their money comes from the government; 95% comes from fundraising and corporate sponsorship Plan B is to become a cable network, but then they have to pay attention to the markets, which they don’t want to do. Still works with Hollywood studios Three Distinct Systems: 1. Broadcast 2. Cable/satellite 3. Public All tied to the Hollywood Studios Mass Communication Intended for the masses (millions of people) Nexus – where commercial meets art Print Media Books Magazines Newspapers Electronic Media TV Movies Radio Sound recordings (music, podcasts, standup, etc.) Video games Internet Intrapersonal Communication – thinking, talking to yourself; “within” Interpersonal Communication – communication between 2 people (sometimes 3); “across” or “between” Small Group Communication – usually to make a decision o 4 people can easily come to a consensus, but it’s almost impossible for 5 o Typically, decisions made in small groups are better than individual decisions Public Communication – one person talking to a group in real time Mass Communication – similar to public, but uses media to transmit the communication outside real time (to different locations)
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