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Design Psychology - Week 4

by: Anastasia Penn

Design Psychology - Week 4 DSN 173

Marketplace > Radford University > DSN 173 > Design Psychology Week 4
Anastasia Penn
GPA 3.2

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About this Document

These notes explain color.
design psychology
Class Notes
Design, Psychology
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This 4 page Class Notes was uploaded by Anastasia Penn on Friday February 12, 2016. The Class Notes belongs to DSN 173 at Radford University taught by Temple in Spring 2016. Since its upload, it has received 9 views.


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Date Created: 02/12/16
Perception of Color Color is “light energy” is not static – always changing looks different under different light sources “metameric” Without light there is no color We depend on color (traffic lights, color coding) possess psychological and culture biases towards color How the Eye Sees Color 1. Light source 2. A object 3. Detector (eye, brain)  1762 – Sir Isaac Newton  ROY G BIV Additive: All colors mixed makes white (light) Subtractive: All colors mixed makes black (paint) Electromagnetic spectrum: Color wavelengths (interactive visual process) Afterimage: Compliments are seen Simultaneous contrast: Colors of two objects affect each other  Sharp edges, complimentary colors  Appear as vibrations when made with intense colors 2012 ends the incandescent light bulb  Energy efficiency  90% heat o CFL (compact fluorescent) o Halogen (warm light) o LED’s (light emitting diodes) Color Emotion Associations:  Culture  Locations  Experiences  Language “got the blues” , “green with envy” Helps designers create what the customer wants Color Study (C+E)  Examined relationships between color and emotion to understand the impact of color o Color is a language o Consistency within color meaning  Emotional by nature  Influenced by culture, gender, and context o Little empirical data for support Plutchiks Wheel of Emotions  Primary Emotions o Joy o Sad o Trust o Disgust o Fear o Anger o Anticipation  Positive and Negative Emotions o Optimism → anticipation + joy (positive) o Disappointment (negative) Common Visual Illusion Sensation: the process of sensing our environment through touch, taste, sight, sound, and smell → passive Perception: we interpret these sensations and therefore make sense of everything around us → active  Cognitive (think)  Evaluate (judge)  Affect (feel)  Interpretation Illusion: a misleading image  Mueller-Lyne: optical illusion  Ebbinghaus “Moon Illusion” o Relative size: object is sized by its immediate visual environment  Phi Phenomenon o Apparent movement: constant movement o Persistence of Vision: one brief instant of time kept by the retina Explanation –  Gestalt Psychology: individual stimuli perceived as a whole  J.J. Gibson (1960) o Object + Context = “true” stimulus  Complex system (sensation, experience, memory, and expectations)  We as humans, do not see single stimuli Theories –  Functionalism: society has learned to “get along” with the environment o Traditional study o Brunswick “lens”  Stimuli from the environment become “focused” through efforts in our perceptual process 2D lines represent corners in 3D No corners imply depth Some cultures emphasize rectangular construction


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