JOUR Chapter 5 Notes
JOUR Chapter 5 Notes JOUR 3190
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This 3 page Class Notes was uploaded by Kyla Brinkley on Saturday February 13, 2016. The Class Notes belongs to JOUR 3190 at University of Georgia taught by Thomas Hudson in Spring 2016. Since its upload, it has received 33 views. For similar materials see Journalism Writing in Journalism and Mass Communications at University of Georgia.
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Date Created: 02/13/16
Kyla Brinkley JOUR 3190 Spring 2015 Chapter 5 Notes From Print to Internet: New Types of Content I. Traditional Newsgathering Meets the Web a. News orgs are moving toward converged online experiences b. The challenge is to understand all the potential elements of a story and decide how each element is best presented c. What you put online has a longer life and wider exposure d. However, emphasis on breaking news creates a churn that can shorten the audience’s immediate attention span II. 6 Guidelines About Presenting Web Content a. can’t control how readers get your content b. readers need detailed navigation system c. elements need to be able to stand on their own but also be easily discerned in relation to other elements d. stories don’t have to be long—don’t even have to use words e. ability to gather audience feedback and site design are important III. Rethinking “The Story” a. It is hard to maintain coherence in an online world that is designed to be a bit chaotic b. Story doesn’t always have to be a “chunk” of text c. Journalists must continually monitor their online presence and metrics d. Definition of the “story” will change IV. Rethinking “The Newsroom” a. Newsroom with 7 centers i. Digital ii. Local iii. Data iv. Multimedia v. Custom content vi. Public service vii. Community conversation b. In 2007 the AJC split production from gathering of news to focusing on each newsgathering area on the medium to which it was best suited c. Ex: The Journal Register Co. fought its way back from bankruptcy by adopting a “digital-first, print-last” ethos and experimentation V. How New Newsrooms Approach the New Story a. Ask what is the best way to tell the story b. Ask what can be done given available resources (equipment, software, time, personnel, skill levels) c. Video on the web is best in tightly focused, short chunks d. Bring depth to the story with interactive media e. Documents i. Its important to ask for documents in a hard copy and digital form ii. Posting and linking to documents and other materials is easy with online services iii. But you have to ask for and even fight for the material iv. Scan and post documents to add depth to stories v. Gives viewers another reason to stay on your website VI. Helping the User a. Value comes from utility, not just content b. Help users navigate and make connections throughout the story c. Challenge is to provide enough context with each element and provide a navigational structure that allows users to find related elements and share them with others d. Website design has turned to simplification e. Shells i. A web shell is a page or group of pages that centralizes all the online content on a particular topic ii. Should provide context and continuity of content iii. Beat shell 1. Story shell a. Issue shell iv. Can integrate stories, graphics, data, resources f. Tags i. Used to categorize stories/story elements so you can find all elements with similar tags ii. Can lead you to stories you wouldn’t otherwise see iii. Tag cloud: listing of tags that shows the most requested types of stories on your site iv. Tags allow user to create a structure of his of her own by browsing like-tagged items on your site v. Keywords, however, are used to help search-engine optimization and generally go into the HTML header coding of a page vi. The use of tags has been waning as they concentrate more on allowing users to share copy on social media sites vii. More likely to find them on blogs viii. Should be used more ix. Taxonomy: the hierarchy of tags assigned by the journalist or organization x. Folksonomy: more opportunity for helping people find things on your site by letting them create tags 1. Keeps ppl looking at more of your content/ads xi. Some sites use search links instead of tags g. RSS Feeds i. RSS Feeds: rich site summary, aka really simple syndication 1. Specially coded web page designed to be parsed by specific software that produces a list of new items that lets you see all or part of each one without having to go to the original site ii. Way to more widely distribute content iii. Easy to monitor changes on web sites iv. Some feed readers offer ability to share content v. RSS could be dying because of social media but is still useful because it ties the internet together vi. Ethics: allows people to consume content for free and without knowing the originating site VII. Involving the User a. News is now a conversation b. News editor is a guide c. Involve readers/users/viewers d. Journalism has become a process e. Nonjournalists also perform act of newsgathering f. Journalists have to pay attention to all of their environment VIII. Interactivity, An Evolving Frontier a. At the beginning of the internet, interactive elements were not integrated into a story and users had to make an effort to access them b. Audio vs. photo slideshow c. You have to think interactively IX. Internet allows journalists to play active role in community X. Think about multimedia from the beginning because adding it on after a story is written is too late
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