SPCM 100 Week 4 (2/9 & 2/11)
SPCM 100 Week 4 (2/9 & 2/11) SPCM 100
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This 6 page Class Notes was uploaded by Grace Walkuski on Saturday February 13, 2016. The Class Notes belongs to SPCM 100 at Colorado State University taught by Garcia-Jimenez, Leonarda Immaculata in Spring 2016. Since its upload, it has received 29 views. For similar materials see Communication and Popular Culture in Communication Studies at Colorado State University.
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Date Created: 02/13/16
Week 4 (2/9 & 2/11) Thursday, 11 February, 201610:33 AM Tuesday 2/9: Super bowl commercials • Highlighted patriotism and togetherness • Example: Super bowl babies commercial(Intertextuality: unintentionally relates back to the All You Need is LoveStarbucks campaign) 1984 Apple Commercial(DirectorRidley Scott) (Intertextuality: books titled 1984 (intentional) and Blade Runner) 1960swas the decade for pop culture • People started having the idea that they belonged to their own group of people and sense of community • Civil Rights Movement,hippies, JFK, "Make love not war" protests Mise en Scene 1. How the elementsare organized, arrangement 2. What stands out Analyze: Volkswagen Star Wars commercial Depth: What is in the… • Background, Middle ground, Foreground Density: how much visual info is available? • Stark, Moderate,Detailed, Cluttered (Moulin Rouge) Shot and camera proximities: How zoomed in the camera is • Long shot, Medium shot, Close-up shot, Extremeshot Angle: camera angle • Low angle (looking up at subject): making character look bigger and more powerful • Eye level: making the audience relate to the character, they are equals • High angle (looking down at subject): making character look smaller and less powerful Framing: can the character move around? Does the shot feel claustrophobic? • Tight (suggests character is confined by something) • Loose(suggests freedom) • Example: 1984Apple commercialhas tight framing Focus: how much detail you can see • Deep: entire image in focus • Shallow: part of the image focused, another part blurred Symmetry: what kind of lines does the scene make? • Lines draw the eye through the scene • Horizontal (balance) • Diagonal (shows who is more powerful) • Diagonal (shows who is more powerful) • Vertical (balanced) Characters: • Placement in the frame: ○ Top, Bottom,Left, Right • Staging: ○ Full Front (rarely used, too intimate) ○ 1/4 turn (common) ○ Profile (distracting, makes viewer unsure) ○ 3/4 turn (character is hiding something) ○ Rear (viewer is suspicious, isolated, rejected) Prominence: what stands out? Dominant: • What is the eye attracted to first? Secondary: • Then where does the eye go? • Eye is drawn first to human faces, then the largest object, then smaller human faces, the high contrast areas Dimension: • How big is it? Are the proportions realistic? Lighting: • High Key (light) (used in comedies and musicals) • Low Key (dark) (used in mysteriesand gangster movies) • Contrast of light and dark Characters: • Appearance: Clothing, Hair, Makeup, Accessories,Props Set: • Location,Setting, Props, Furnishing, Words, Names, Text, Signs Colors: • Dominance,Text, Graphics, Signs, Symbolism,Clothing, Lighting, Contrast, Filters • Often indicates target audience Special Effects: • Optical ○ Green Screens • Mechanical ○ Models, rain, explosions,costumes • Digital ○ CGI Intertextuality The way one text refers to another text What does the text remind you of? Genres usually carry commonthreads Intentional Intertextuality • Does the text directly mention any other texts or productions by name? Unintentional/coincidental Intertextuality • When a text/productionis created that is similar to a previous text/productionwith no obvious intentional implementation Indirect Allusion: Implying an inference to another text/production • A parody (Hunger Games and Starving Games) • Easter Eggs: items intentionally hidden in texts/productionsfor fun Thursday 2/11: Symbolism: Aim it NOT to describe or summarize but to Analyze, Interpret, Evaluate, Argue, Persuade Symbolic meaning behind colors: Look for things that are Intense, Prominent, and are Repeated 1. What symbol is present in the text? (must be visible/ tangible) 2. Why do you believe it is a symbol? 3. What does it reflect? 4. Why is this important? 5. What are some other interpretations of this symbol? 6. Is it a commonsymbol? Hegemony: The social values of a society's powerful groups • American Hegemony:White, Straight, Male, Able bodied, Christian, Wealthy, Educated • Always ask yourself: is this production reinforcingor protesting against American hegemony? ○ #OscarsSoWhiteStraightMaleis a protest against American hegemony ○ Carol is NOT American hegemony because the characters do not fall into the categories and are not portrayed through stereotypes ○ Katy Perry's "Last Friday Night" music video reinforces American hegemonybecause the video only contains white people, straight relationships, and it portrays teenagers as crazy, young, people who just want to party and have fun • The media tells us what is normal/what to do/what not to do. What is it telling us? Ideologies: More political values of a powerful group • American Ideologies: White, Straight, Male, Christian, Capitalism, Universal Education, Cars, Consumerism,Anti-union, Anti-Immigration, etc. ○ Food Inc. and South Park are examples of productions that criticize American ideologies Equipment for living • The "rules" for how everyoneshould live that are set by the media • The "rules" for how everyoneshould live that are set by the media • What is appropriate, desirable, and necessary
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