IB7013-8, WEEK 5 Global Marketing Environment
IB7013-8, WEEK 5 Global Marketing Environment IB7013-8
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This 3 page Class Notes was uploaded by JC11 on Saturday April 9, 2016. The Class Notes belongs to IB7013-8 at Northcentral University taught by in Spring 2016. Since its upload, it has received 61 views. For similar materials see Global Marketing Environment in General at Northcentral University.
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Date Created: 04/09/16
NORTHCENTRAL UNIVERSITY ASSIGNMENT COVER SHEET Student: THIS FORM MUST BE COMPLETELY FILLED IN Follow these procedures: If requested by your instructor, please include an assignment cover sheet. This will become the first page of your assignment. In addition, your assignment header should include your last name, first initial, course code, dash, and assignment number. This should be left justified, with the page number right justified. For example: Save a copy of your assignments: You may need to resubmit an assignment at your instructor’s request. Make sure you save your files in accessible location. Academic integrity: All work submitted in each course must be your own original work. This includes all assignments, exams, term papers, and other projects required by your instructor. Knowingly submitting another person’s work as your own, without properly citing the source of the work, is considered plagiarism. This will result in an unsatisfactory grade for the work submitted or for the entire course. It may also result in academic dismissal from the University. IB701385 Gisela Salas, PhD Global Marketing Environment Assignment 5 Faculty Use Only <Faculty comments here> <Faculty Name> 2 Introduction Business owners can make the decision to expand into the international environment from the start of the company or they can expand as the business grows. Either strategy is acceptable, but steps must be taken to prepare for the expansion to become successful in an unfamiliar environment. A few ways a company can utilize to move into the international market are: 1) franchising, 2) licensing, and 3) foreign direct investment. The assignment for this week will discuss Conclusion 3 References Czinkota, M. R., & Ronkainen, I. A. (2013). International Marketing. Mason: SouthWestern Pitta, D. A., & Franzak, F. J. (2008). Foundations for building share of heart in global brands. The Journal of Product and Brand Management, 17(2), 6472. doi:http://dx.doi.org/10.1108/10610420810864676 Özsomer, A., & Altaras, S. (2008). Global brand purchase likelihood: a critical synthesis and an integrated conceptual framework. Journal of International Marketing, 16(4), 128. doi:10.1509/jimk.16.4.1
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