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Print Media Notes

by: Jamie Berger

Print Media Notes Comm 214

Jamie Berger
C of C
GPA 3.8
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About this Document

Chapter 2 for Communication 214
Dr. Milner
Class Notes




Popular in Communications

Popular in Journalism and Mass Communications

This 4 page Class Notes was uploaded by Jamie Berger on Monday February 15, 2016. The Class Notes belongs to Comm 214 at College of Charleston taught by Dr. Milner in Spring 2016. Since its upload, it has received 32 views. For similar materials see Communications in Journalism and Mass Communications at College of Charleston.

Similar to Comm 214 at C of C

Popular in Journalism and Mass Communications


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Date Created: 02/15/16
Communication 214 • Print Media     Print Media Debat  • Is the written word a declining standard or a revitalized essential? • Books, magazines, newspapers • Cost, digital media, personal preference (reading for fun) may all be contributions to   argument  •  Breakout Session: The Dumbest Generation   • 44.85% All TV, 26.97% Computer, 20% Movies, 10.59% Radio, 8.61% Print, 5.24%  Phone, 2.44% Computer Games, 1.11% Recorded Music • New York Times Poll, 2009 • “Words you hear everyday” • “Dumbest generation due to millennials” • Narcissistic, don’t have higher level of thought •  The Legacy of Prin t • From Scroll to Codex • Pros and Cons of Scroll or Codex • Scrolls are harder to use (very delicate, have to unroll don’t contain as much  information) — Codex is much simpler to use (contains a lot of information, not as  delicate since it is bound) • Manuscripts • Restricted • Required a lot of knowledge • Not as useful or democratic • Block printing • Movable type • The Printing Press • 1450’s — Johannes Gutenberg • Innovating on other technologies • Combined movable type (template) with a wine press — could produce many copies  very quickly • Led to drastic technological shifts — social implications, becomes more of a standard • Beginning of media industries as we know today • First thing printed was the Bible, second was porn • Increased literacy • Media Industry • Long Revolution • 15th century to the 20th century • Print Era • High and popular culture • Enlightenment • Rationalism • Secularism • Individualism • Democracy • Free speech • News • All thanks to words being printed on paper • Pulp Fiction: media printed on cheap paper • Dime Novels: books that only cost a dime • Moral Panic • Class antagonism • Perversion • Censorship and banned books •  Print and Other Media  • Priscilla Coit Murphy (1999) • Historical Contestation • Print Era • Broadcast Era • Digital Era • Three Positions: • Rivalry • Convergence • Things coming together and becoming one • Complementarity • Multimodality • Multiple modes of communication • Modes are the basic components of how information is distributed • Case Study: The Shock of Inclusion • Breaking the New News — 2011 • Talks about the fact that media industries are changing, disintegrating gate keeping  (more people can participate with a lot of openness)  • Agenda­setting: setting a universal “agenda” on what the public is exposed to • Vegetables: real world (politics, foreign affairs) • Dessert: human interests (sports, fashion, entertainment, celebrities) •  Challenges and Changes   • Technology • Digitalization • Multimodality • Could mean increased observation • Diminished Agenda Setting • Social conversation • Credibility concerns • Industry • Concentration of Power • Commercial pressure • Lack of regional coverage • Lack of Digital Revenue • Credibility concerns • Echo­chamber • A situation in which information, ideas, or beliefs are amplified or reinforced by  transmission and repetition inside an "enclosed" system, where different or competing  views are censored, disallowed or otherwise underrepresented •  Breakout Session: News and Advertising   • Last Week Tonight — blurs between news and advertising in journalism • Line between business and editorial • Like the separation of church and state — necessary? • We will lose out on liable, democratic, credible news if line is blurred • How that line is being blurred: • Fighting for independence • Separately they are good/better • Ads are ineffective • Camouflaging ads to make them look like news •  Breakout Session: The Changing Press   • Portlandia — 2012 • Stop being having a printed paper — become completely digital • Claim people don’t read articles anymore • Make work condensed so people can understand what you are talking about • “It’s the future” • Negative stereotypes • People tune out after two sentences • We do not pay attention to real issues, only things that interest us • New York Times — 2012 • Known for being “standard” • Not using color print, old­school journalism, long articles • If you want to participate in the world, you must “subscribe to the experience” • No longer a newspaper — interactive videos, colored images • “Observation, interpretation, vision” • National Geographic — 2012 • Text, photos, captions, video • Beatboxing in Yemen — video gives you a sense of engagement by allowing you to  have an emotional attachment to the boy beatboxing (convergence) • Literacy in Context • Rates on: • How many books people read per year • Illiteracy rates have dropped significantly despite book reading going down • Unesco — 2012 • How many texts are sent per day • The Populist Lineage • Popular culture • Partisan Press (late 18th century) • Penny Papers (early 19th century) • Celebrity gossip — that is what society will buy • Yellow Journalism (late 19th century to early 20th century) • Fabricated stories that come from the question as to “how can I sell a lot of papers?”  — lots of lies but began investigative journalism  • Joseph Pulitzer (New York World) • William Randolph Hearst (New York Jornal) • Investigative Journalism • “Muckraking” • Dime Novels & Pulp Fiction (late 19th century to early 20th century) • Journals and diaries • A Return to Vibrancy • Ted Talks — 2013 • John McWhorter • If you can speak like writing, then sometimes you want to write like you speak • Needs to be fast and efficient — texting is loose (fingered speech) • Abbreviations are markers of empathy (example, lol) • Not as sophisticated even though technology has been “bashed” since 63 A.D. • “Even though the media of this period was profuse, partisan, and scandalously  downmarket, they were at the same time a powerful amalgamator that encouraged  participatory democracy and forged a sense of national identity” — William Powers • Massless Media (19th century) • Ideological media • Decentralized culture • Rampant partisanship • National identity • Participatory democracy • Infinite Demand (21st century) • Multimodality • Specializations and diversity • Citizen journalism and public participation • Diminished literacy vs. new literacy? • Old guard vs. new guard?


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