Writing for Managers - Week 3 Notes
Writing for Managers - Week 3 Notes 28-2120-05
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This 1 page Class Notes was uploaded by Brianna King on Tuesday February 16, 2016. The Class Notes belongs to 28-2120-05 at Columbia College Chicago taught by M. Duster in Spring 2016. Since its upload, it has received 17 views. For similar materials see Writing For Managers in Entrepreneurship at Columbia College Chicago.
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Date Created: 02/16/16
Writing for Managers 2.8.16 I. Conclusions in Proposals—readers should understand a. Summary of problem b. Description of solution c. Summary of benefits of solution d. NOT your opinion II. How to handle a controversy a. Decide what your stance is on the issue b. Internal meeting c. Spin negative into positive d. Use social media to address the issue e. Middle ground between customer expectations and business focus f. Stand in solidarity with people complaining III. Letter to the Community a. Summarize controversy b. Company perspective/values c. Acknowledge concerns d. Explain stance & policy i. LEAVE OUT PERSONAL OPINION e. Conclude/Summarize letter
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