wk 02/04/16 101- Communications
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This 4 page Class Notes was uploaded by tanillemonica on Tuesday February 16, 2016. The Class Notes belongs to 101- Communications at Boston University taught by Tammy vigil in Fall 2016. Since its upload, it has received 48 views. For similar materials see The World of Communication in Journalism and Mass Communications at Boston University.
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Date Created: 02/16/16
Proxemics Edward T. Hall distance zones Determines parameter of a relationship 1. Public: 12ft+ 2. Social: 4-12ft 3. Personal: 1.5-4ft 4. Intimate: 0-1.5ft Context- based culture based Culture will always be a part of context Using Non-Verbals in order to understand Multiple meanings 1. Denotative (most objective) Most widely used meaning #1 Dictionary definition –to provide a universal / emotionally detached meaning of the word 2. Connotative Emotional charged meaning- interpretative value Word: Headstrong: meaning1: hardheaded- negative, meaning2: determined- positive All words have denotative and connotative meaning Complications arise when we forget to address connotative & denotative 3. Complexity Arbritary & flexible nature of symbols Complex structure of humans= rational & emotional Ability to create symbols – the need to disseminate – spread & understood Heavy reliance on symbols Spreading & sharing meaning Teaching Individual experience Naming new experiences- our experiences of the past help understand those of the future Mass COM Influences on meaning Vocalics: the way our voice sounds saying information, pauses, speed, etc Ex: I never said he stole the money Fields of experience: culture influences Context: appropriation, bricolage, & counter- bricolage Forms of Message Presentational V. Discursive Playing w/ meaning Expectation can be exploited meanings can be transferred New meaning for old ideas, concepts, & objects are always possible Appropriation Typically NOT subtle, use NOT changed Taking symbol and using it in s new & unexpected way Change in context or usage, NEVER completely dropping original definition BUT slightly altering it w/ new def. Ex: Sharapova Nike commercial “I feel Pretty” Being pretty V being Strong Appropriation Complexities- the level of appropriations that an be layered upon each other is almost endless. Bricolage Actual use changes Taking objects & altering its meaning by changing the way its used Altering its meanings- how symbolic of something Counter- Bricolage Bricolage mass produced Commercial the new meaning of a bricolage object Mainstreamed bricolage Ex: Bricolage Street performer using buckets as drum (Angel from RENT) C-B: STOMP (Broadway) Forms Discursive Presentational Blended Discursive Rules- based Any kind of message that relies on order to make sense Linear, chronological, orderly Ex: math, equations, screenplays Influences Rational. Reason- based Easier for building arguments Arguments= persuasive case Allows for varying levels of precision Emotional appeals take more time to develop, but possible Presentational Presented as a whole: message given in bulk Complete & multi-faced Ex: photography, sculptures, paintings Order= less important Influences More readily elicits emotion Not obvious, less overtly rational Prone to more varied interpretations Precision invites multiple readings, even hyper precision is challenged Arguments are more challenging Blended Ex: front of Newspaper Words: ambiguous translations vary but w/ picture places in perspective deliver a more precise translation Memorable and effective communication blends Simultaneous rational and emotional appeals Emotion encourages action & reason encourages commitment Discursive only: scientific journals (Limited audience) Blended: Magazines ( more varied audience)
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