HMGT 3200 Week 6 Notes
HMGT 3200 Week 6 Notes HMGT 3200
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This 3 page Class Notes was uploaded by Kiera Howard on Thursday February 18, 2016. The Class Notes belongs to HMGT 3200 at East Carolina University taught by Dr. Edgell in Winter 2016. Since its upload, it has received 32 views. For similar materials see Tourism in Hospitality at East Carolina University.
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Date Created: 02/18/16
HMGT 3200: Dimensions of Tourism Chapter 15 Tourism Policy • Sets the direction for what you are going to do in the tourism industry • Broad framework • Tourism policy can be defined as a set of regulations, rules and guidelines, and directions in development of strategies that provides a frame work for tourism o Comes into play when we are developing a new tourism destination The Purpose of Tourism Policy • A destination hosts visitors in order to support local people with employment and income 1. Tourism defines the rules of the game, the terms under which tourism operators must function 2. It sets out activities and behaviors that are acceptable to visitors 3. Provides a common direction and guidance for a destination 4. Facilitates consensus around strategies and objectives for a given destination 5. Provides a framework for public/private discussions on the role and contributions 6. Allows tourism to interface more effectively with other sectors of the economy Tourism Policy addresses: • Roles of tourism within the overall socioeconomic development of the destination • The type of destination will fulfill the desired • Taxes • Financing for the tourism sector services • Future direction Types & Levels of Tourism Destinations • Need a policy at every level • Regional level: North American Free Trade Agreement between Canada us and Mexico deals with trade/manufacturing between countries and the services industry including tourism • Local level: towns • A number of more policies are controlled by governments as well as other sectors • These policies have an impact on the success of tourism Government Policies • Governments issue passports and visas as a government function • Taxation is another government function at all levels (sales, income, property, etc.) • Government also deals with interest rate policies • Environmental policies • Customs and integration policies • Communications policy • Cultural policy • Currency exchange rates Essential characteristics of tourism policy (exam) 1. Policy must focus on the big things (big picture) 2. Must be designed with a long term perspective 3. Concentrate on how resources must be used (money) 4. Must recognize intellectual importance of impacts 5. Encourage and stimulate organized creativity A Policy Statement Contains: • Vision statement (purpose) • Supporting vision statement/mission statement • Set of goals, objectives, strategies, tactics Formulating policy to deal with a crisis • 9/11 is an example because there was no crisis plan in the tourism industry to deal with that Chapter 16 Tourism Planning • Planning follows the formulation process of policies • Good tourism planning must be based on an understanding of what makes the industry successful Policy vs. Planning • Planning is a more detailed outline while policy is broad and big picture • Policy is “dreaming” what you think you want to see; long term • Planning is actually putting it together; short term Similarities • Both deal with the future development of destination/region • Both emphasis the strategic dimensions of the managerial aspect • Want to integrate policy and planning Planning is important because: 1. It provides employment opportunities both skilled and unskilled 2. Creates supply of income 3. Creates increase GDP (gross domestic product) 4. Requires the development of infrastructure and helps stimulate local commerce 5. Justifies environmental protection and improvement 6. Helps bring in government revenues 7. Helps diverse the economy 8. Creates favorable worldwide image for the destination 9. Provides tourism recreation facilities 10.Gives foreigners the opportunity to be impressed o International visitors most often spend 5-6 times as much as we do when traveling Development Approach • Define the system • Gather data: analysis and Interpret • Gather plan • Approve the plan • Create final plan • Implement the plan • Goals: tourism planners should aim for 5 goals in development 1. Look for economic impacts 2. Improve quality of life for local citizens 3. Infrastructure 4. Establish development compatible with local area 5. Visitor satisfaction 10 important world tourism issues for 2016: second page in handout!
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