MAN 337 Class 7 Notes
MAN 337 Class 7 Notes MAN 337
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This 1 page Class Notes was uploaded by Dylan Wood on Friday February 19, 2016. The Class Notes belongs to MAN 337 at University of Texas at Dallas taught by Dr. John Butler in Winter 2016. Since its upload, it has received 24 views. For similar materials see Entrepreneurship and Innovation in Business at University of Texas at Dallas.
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Date Created: 02/19/16
MAN 337 Class 7 Business Model Generation o Technology transfer o How you make money o How an organization creates, delivers, and captures VALUE o nine business blocks covers four main areas of business customers offer infrastructure financial viability o You want to know the biggest baddest enterprise in that space that can buy o Nine business blocks: customer segments defines the different groups of people or organizations an enterprise aims to reach and serve customer groups represent separate segments if types of customer segments o mass market o niche market o segmented o diversified o multi-sided platforms Segmented Diversified value propositions the bundle of products and services that create value for a specific customer segment Some are innovating, new or disruptive channels customer relations revenue streams key resources key activities key partnerships cost structure o
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