Week 4 Notes - Mass Media, Functions of Mass Media, and Uses and Gratifications
Week 4 Notes - Mass Media, Functions of Mass Media, and Uses and Gratifications TVR 124
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This 2 page Class Notes was uploaded by Erin Berch on Friday February 19, 2016. The Class Notes belongs to TVR 124 at Ithaca College taught by Jack Powers in Spring 2016. Since its upload, it has received 75 views. For similar materials see Intro to Media Industries in Film at Ithaca College.
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Date Created: 02/19/16
Mass Media Characteristics: Complex Multiple gatekeepers at multiple levels Highly competitive o To work in o Industry vs. industry Expensive o Uses hundreds of millions of dollars Exist to make a profit Source The source encodes a thought using symbols into a Message Channel message, then it moves through a channel, then to the Receiver receiver that decodes the message and provides feedback. Source (TV studi Message (show Channel (TV channe Receiver (audience member) Feedback is delayed in mass media Noise: anything that disrupts the fidelity of the message o Physical noise o Psychological noise (not paying attention) o Physiological o Semantic (when the message doesn’t make sense) Primary Reasons for Media: 1. Escapism – we must have a form of escape, to release tension a. From b. Into (making plans and making it a big deal) 2. Social comparison 3. Keep up with the world. Functions of Mass Media: 1. Surveillance a. Seek out information and news 2. Interpretation a. When you want an explanation b. Columnists, commentary, critics, reviews, etc. 3. Linkage ***THE MOST IMPORTANT*** a. Provide a link between advertisers and consumers i. The link is the content b. A network sells access to their guaranteed audience 4. Transmission of values (socialization) a. Learn appropriate/”normal” behavior b. Ideas of what other experiences are like c. The ideal “thing” 5. Entertainment a. Make the audience feel entertained, but still must make a profit (with linkage) b. Advertisers pay for product placement Uses and Gratification Psychological Needs: 1. Cognition – we need to be intellectually stimulated a. Need to be challenged b. Something that interests you more than other people 2. Diversion – escape 3. Social utility a. Use the media to stay current in what’s going on so we can talk to others i. Conversational currency – know about it but not necessarily see/know everything about it; don’t have to know it first hand but you can talk about it ii. Parasocial Relationships – “almost social relationships”; you imagine you are or would be friends with someone you never met (Oprah, Jimmy Fallon, etc.); can be friendship or hatred 4. Withdraw a. Withdraw from society with media
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