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by: Brandon Koo
Brandon Koo
Cal Poly
GPA 3.5

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About this Document

Listening to the Customer
Joachim Scholz
Class Notes
25 ?




Popular in Listening to the Customer

Popular in Business

This 2 page Class Notes was uploaded by Brandon Koo on Saturday February 20, 2016. The Class Notes belongs to BUS 418 at California Polytechnic State University San Luis Obispo taught by Joachim Scholz in Spring 2016. Since its upload, it has received 26 views. For similar materials see Listening to the Customer in Business at California Polytechnic State University San Luis Obispo.


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Date Created: 02/20/16
Interview Questions:  Grand Tour: o Can you tell me a little bit about yourself? What does health mean to you?  Importance of Soda: o LEAD IN:   How often do you drink soda? (Give me a number) When do  you drink soda most?  What time of day?  Describe an occasion where you would purchase or  drink a soda  In what mood?  For what purpose?  Where would you typically purchase a soda? (Sev  elev, rest, theatre?)  WHY: What is it about soda that appeals to you?   Importance of Health: o When you think of health, what comes to mind?  Imagine, all of a sudden, you are the healthiest version of  yourself; what does that look and feel like to you?  Does your perception of health affect your mood?   After participating in [an activity you perceive as  healthy]how do you feel?  Mentally? Physically? Kombucha: o Have you ever heard of kombucha?  If not, how would you expect to hear about it?  If so, how did you hear about it?  Does Kombucha appeal to you? If so, in what what do you  like about it? What do you not?  When you think of a kombucha drinker, who do you think of? Can you describe them for me?  Conclusion/Wrap Up: o What are the key components that need to be replaced? o What is the best way to communicate a message to you?


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