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Harley Davidson and Continental Airline

by: Anna Notetaker

Harley Davidson and Continental Airline 3890

Marketplace > Middle Tennessee State University > 3890 > Harley Davidson and Continental Airline
Anna Notetaker
GPA 3.62

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About this Document

The case study information for the week and the notes taken on Friday related to our questions we had asked as well as to our upcoming quiz.
Managerial Decision Making
Prof. Jean Wilson
Class Notes
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This 2 page Class Notes was uploaded by Anna Notetaker on Saturday February 20, 2016. The Class Notes belongs to 3890 at Middle Tennessee State University taught by Prof. Jean Wilson in Spring 2016. Since its upload, it has received 13 views.


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Date Created: 02/20/16
Managerial Decision Making  Two different views: o Omnipotent o Symbolic  Omnipotent is known as the traditional view of managers. There is an unlimited control over the organization, its, purposes, operations, and functions. They are responsible fully for both their failures and successes.  Symbolic is a limited effect on substantive organizational outcomes in an organization. Due to large number of facts, these functions are out of their control.  Implement Decision – Planning at quality of work with appropriate implementation is the key to success as well as involvement with employees.  Control o Fast-forward -> Input o Concurrent -> Transmission o Flash-back -> Output  Embodying -> Products -> Goods and Services  Licensing is for Manufacturing, while Franchise is for Services.  Contential Airlines – The main management did an open door policy. He let employers talk about situations that needed to be improved as well as he partnered with employees. To reach incentives in the business, he would give bonuses to everyone. Turnaround happened in the business.  Turnaround is when an abrupt or unexpected change happens and produces favorable results. It is also the process of completing or the time needed to complete a task. It involves receiving something, processing it, and sending it out again.  Harley Davidson – Honda produced a lightweight model motorcycle and this went above and beyond in sales. This hurt Harley Davidson and brought the company to frantically search for new solutions after they realized that it was too late to stick with what they always had known. Rubbies is the professional group that was an outcome of H. D. trying to beat out Honda in sales. This group was known as the higher salary, prestigious individuals in the company.  Must remember Measuring, Comparing, and Constructing.  SMART – Specific, Measurable, Attainable, Realistic, and Time Bound.  Same product, new market – Market Development  New product, same market – Product Development  Same product, same market – Market Penetration  New product, new market – Diversification


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