New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Social Psych - Chapter 6 Conformity

by: Sarah Notetaker

Social Psych - Chapter 6 Conformity Psych 3430-02

Marketplace > Tulane University > Psychlogy > Psych 3430-02 > Social Psych Chapter 6 Conformity
Sarah Notetaker
GPA 3.9
View Full Document for 0 Karma

View Full Document


Unlock These Notes for FREE

Enter your email below and we will instantly email you these Notes for Intro To Social Psych

(Limited time offer)

Unlock Notes

Already have a StudySoup account? Login here

Unlock FREE Class Notes

Enter your email below to receive Intro To Social Psych notes

Everyone needs better class notes. Enter your email and we will send you notes for this class for free.

Unlock FREE notes

About this Document

These are the notes from chapter 6 (Thursday Feb 18, 2016)
Intro To Social Psych
Mrs. O'Brien
Class Notes
social psych




Popular in Intro To Social Psych

Popular in Psychlogy

This 5 page Class Notes was uploaded by Sarah Notetaker on Sunday February 21, 2016. The Class Notes belongs to Psych 3430-02 at Tulane University taught by Mrs. O'Brien in Summer 2015. Since its upload, it has received 35 views. For similar materials see Intro To Social Psych in Psychlogy at Tulane University.


Reviews for Social Psych - Chapter 6 Conformity


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 02/21/16
Conformity  2/18/16 Conformity = a change in belief or behavior as the result of real or imagined group pressure ­ Acceptance: changing belief or behavior and believing in the act that you are doing ­ Compliance: changing belief or behavior without believing in the act that you are doing ­ Obedience: changing belief or behavior without believing in the act that you are doing  Emotional Contagion Study – done by researchers at Facebook ­ Researchers wanted to see if they manipulated what people saw on their news feed, would  it change their feelings and what they did ­ They manipulated people’s newsfeeds to either show more positive posts or more negative posts ­ Results found a small but significant effect towards negativity. People who saw more  negative posts were more likely to make their own negative posts  ­ Results were questioned because the researchers did not get informed consent, but chose a  bunch of news feeds to randomly manipulate Facebook Election Day Study  ­ 3 groups of people:   people logged onto Facebook and saw a post saying “Today is election day!” with  pictures of their friends voting  people logged onto Facebook and saw a post saying “Today is election day!”  people logged onto Facebook and did not receive any special message (control group) ­ Researchers were looking to see if seeing a particular message would influence people to  vote more ­ Results showed that people in the first group (who saw a post saying “Today is election  day!” with pictures of their friends voting) were more likely to vote than the control group ­ As a result of the study, 340,000 people voted  ­ Results were questioned because the researchers did not get informed consent to gather  information  Mass Hysteria  ­ Terrible car crash in California: at one point, the Toyota car accelerated to over 100 mph  and could not be stopped. Unfortunately, everyone in the car ended up dying. ­ After the crash, Toyota saw a significant increase in complaints about vehicles  accelerating uncontrollably   Went from 9 complaints in 2009, to 651 in 2010 (after the crash) ­ Studied how often words related to the crash (Toyota, acceleration, intended or  unintended) showed up in news stories   Went from 8 stories with these words before the crash, to 800 stories after the crash ­ Studying results of the aftermath of the car crash showed that humans are very susceptible  to conformity and mass hysteria  Mimicry: The Chameleon Effect = natural tendency to mimic another person’s body language,  tone of speech, and expressions ­ Chartrand and Bargh researched this effect  Mimicry Study ­ People were placed in a room with a researcher and asked a series of questions like an  interview ­ The researchers either mimicked the participant or did not mimic them ­ After, participants reported that they liked the researcher more if they had been mimicked  Sheif’s Autokinetic Study ­ People were placed in a dark room, and saw a white dot ­ They were asked how far the dot was moved, even though it actually had not moved at all ­ Participants first made judgments alone, and each answer had large variation between  them ­ They were then asked how far the dot was moved in a group – as they were continued to  be asked how far the dot had moved in the group, the answers came closer and closer  together until there was a group consensus on how far the dot had moved  ­ One year later, participants were asked again how far the dot had moved, and they were  still influenced by the group norm ­ This study demonstrates informational influence  Asch’s Line Conformity Study ­ Had participants look at a standard line, and then look at 3 lines. The participant was then  asked which of the 3 lines was the same length as the standard line ­ Participants were either asked the question in a group, or alone (the control group) ­ People were planted in the group and told to say the wrong answer ­ When people were in the experimental condition, people conformed to the wrong answer  (at least 1 time) ­ This study demonstrates normative influence  Two Types of Influence ­ Informative influence: conformity that occurs when people accept evidence and  suggestions about reality provided by other people ­ Normative influence: conformity that occurs based on a person’s desire to fulfill others  expectations, often to gain acceptance  Why Do We Conform? ­ Informative influence   Desire to be accurate, correct  Results in private behavior of conformity   True acceptance of what is being said  ­ Normative Influence   Desire to fulfill the expectations of others   Desire to be accepted  Results in public behavior of conformity  Pressures to Conform to Social Norms ­ Can receive negative consequences of deviating from social norms  ­ It is a fundamental human need to belong, which makes it natural for people to conform Rejection and Conformity Study  ­ Participants were placed into 3 groups   First group – participants watched a comedian who made jokes about other people  Second group – participants watched a comedian who made jokes about himself  Third group (control group) – participants watched a comedian who didn’t make  jokes about people ­ Participants were then shown a cartoon that wasn’t supposed to be funny, but were told  that other people found it funny ­ Participants were then asked if they found the cartoon funny ­ Results found that when participants watched a comedian make jokes about other people,  they were more likely to conform and say if the cartoon was funny Factors the Influence Conformity ­ Group size   As the number of people in the group goes up to 3, the influence of the rest of the  group increases  Once there are 3 people in the group, the influence of the rest of the group does not  increase ­ Social Impact Theory = people who we are close to have more influence on whether  people conform or not ­ Cohesion   Looks at how close the group is   Looks for the feeling of ‘we’ ­ Lone Deviant/Standing Alone = when other people disagree with the group, it decreases  conformity  ­ Status – more common for people of low status to conform to the actions and beliefs of  high status people, than it is for high status people to conform to low status people ­ Age – adolescents are the age group that most often conforms  Pluralistic Ignorance = a false impression of what most other people are thinking, feeling or  doing  Drinking Norms Study – Prentice and Miller  ­ Participants were asked questions about drinking on college campuses  ­ Results showed that students overestimate how much other people drink, how much they  think that the level of college drinking is accepted  ­ The students who overestimate these factors are more likely to drink more than they want  to because of the influence of college drinking  Minority Influence = influence a smaller group of people has on a larger group of people ­    Factors that influence this: Opinion consistency Persistence of the opinion Open­mindedness of the group ­    Majority influence vs minority influence  Majority influence – operates through normative and informational influence   results in public conformity  Minority influence – operates through informative influence  results in private  conformity  Milgram’s Classic Obedience Research  ­ Researchers tell participants that they are doing a study about education, and that they are  the teacher, and someone else (a researcher) was the student. The participant and  researcher were placed in separate rooms ­ The participant was given a list of questions that they had to ask the student. They were  instructed to administer shocks of increasing intensity when the researcher makes a  mistake (the researcher wasn’t actually being shocked) ­ The researcher is instructed to respond as if the shocks are real, saying they can’t go on,  and make noises suggesting pain  ­ Study was looking to see how far people will go with shocking the researcher  ­ Results found that 67% of participants went all the way to maximum shock ­ Participants who wanted to stop were instructed that they must go on. Some participants  stopped, and others kept going  Compliance = conforming to an expectation or request without really knowing or agreeing with  what you are doing ­ Depends on how surprising a person finds the request Line Study ­ People were standing in line to make copies, and different people would go up to them and ask to cut the line. They would either  Say “I’m in a rush can I cut the line?”  Say “I need to make copies”  Give no reason, just cut ­ Results found that  Most people were willing to let people cut when they said “I’m in a rush”   60% of people let people cut if they gave no reason  People were equally as likely to let people who said “I need to make copies” as when  people said “I’m in a rush” ­ More likely to conform and comply when people are similar to the person that is doing the action   Even trivial similarities like having the same birthday or living in the same state can  make it more likely that someone will conform ­ Norm of reciprocity: treating people as they treat us Coke Study  ­ People were asked to buy a raffle ticket with 2 conditions   First condition: someone offered them a free coke, and then asked to buy a raffle ticket  Second condition: just asked to buy a raffle ticket ­ Results found that when people were offered a free coke, they were more likely to buy a  raffle ticket 


Buy Material

Are you sure you want to buy this material for

0 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Bentley McCaw University of Florida

"I was shooting for a perfect 4.0 GPA this semester. Having StudySoup as a study aid was critical to helping me achieve my goal...and I nailed it!"

Amaris Trozzo George Washington University

"I made $350 in just two days after posting my first study guide."

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.