Intro to News-Writing, February 17th
Intro to News-Writing, February 17th CO 2413
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This 2 page Class Notes was uploaded by Mary Carlos on Sunday February 21, 2016. The Class Notes belongs to CO 2413 at Mississippi State University taught by Phillip Poe in Summer 2015. Since its upload, it has received 49 views. For similar materials see Intro News Writing in Journalism and Mass Communications at Mississippi State University.
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Date Created: 02/21/16
Looking ahead o Today - The Media Environment o Labs this week - leads and conclusions; News 2 o Monday - Photojournalism o Labs next week - AP; Interviewing; News 3 info The News Culture o Anyone involved with the mass media is part of the news culture, whether they like it or not. o The media deal with information. Must gather and process it Must put it into an easily understood form Must distribute to a relatively wide audience. o Purposes can include informing, persuading, or entertaining. Rules for media professionals o The need for accurate information The quality of a writer's info is tied to the writer's credibility o The need to present information efficiently Even advertising and PR are structured to enhance efficient delivery of info o Deadlines enable organizations to operate efficiently. o The economic health of the organization Writers must recognize and understand their role in how an organization functions in the marketplace. o The idea of individual and corporate integrity Must be a part of the daily life of media professionals. Need a strong commitment to honesty, fairness and ethical standards. You must have confidence in you corporations/organization's standards Components of news culture o Accuracy Getting it "right" o Efficiency Streamlined delivery of info. o Processes Where do you fit? o Deadlines Timeliness is key o Ethics A responsibility to your readers and your organization Accuracy o Spell names correctly o Quote sources correctly o Use multiple sources o Check your facts, especially numbers Deadlines o Time is your friend - and your enemy There is always a point when writing must be finished and put into production Deadlines enable organizations to function Production schedules get set, and broadcasts can air Ethical behavior o "Advertising shall tell the truth, and shall reveal significant facts, the omission of which would mislead the public," -AAF ethics and principles o "Journalists should be honest, fair and courageous in gathering reporting and interpreting information," -SPJ code of ethics o "A member shall not knowingly disseminate false or misleading information…." PRSA prof. standards Dishonesty o Can include: Falsification Stephen Glass Plagiarism Jayson Blair Misrepresentation What constitutes misrepresentation? o Dishonesty is the deadliest sin of the media professional.
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