MGM Lectures 6 & 7
MGM Lectures 6 & 7 301
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This 0 page Class Notes was uploaded by Alex on Sunday February 21, 2016. The Class Notes belongs to 301 at University at Buffalo taught by Dr. Dick in Spring 2016. Since its upload, it has received 144 views. For similar materials see Marketing in Business, management at University at Buffalo.
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Date Created: 02/21/16
MGM Lectures 6 8 7 The Marketing Environment 0 Marketing Environment 0 O O O Constraining understanding the environment amp how it s changing where it is going MultiLevel Current amp Future Perspectives Control Adapt most often because environment is out of our control 0 Modify approach for goal Threatopportunity company can either take advantage of of get rid of the rumors 0 Environmental Levels 0 O O 0 Marketing Department 4 P s with regards to environment Internal Top Management personnel amp other departments Micro customers competitors stakeholders suppliers channeb Macro Social economic technological regulatory Social Microcultures amp Diversity core set of beliefs Demographics population size geographic distribution age distribution amp household consumption Eg In US cultural core set of beliefs l individualism present amp future timeorientation materialism amp youthfulness Population size increased with baby boom which led to greater thinking 0 O 0 Echo Boom l followed baby boom smaller bu still large growth of people Had to relate old age with younger age Population shifted from rural to urban early 19005 urban to suburban 19305805 amp suburban to exurbs 19905 20005 Fewer babies now because we are focused on careers 50 of families were quottraditionalquot back in 705 now 25 Divorce rate is now 50
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