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Marketing Chapter 4 Notes

by: Melanie Guerrero

Marketing Chapter 4 Notes MAR 250

Marketplace > Pace University > Marketing > MAR 250 > Marketing Chapter 4 Notes
Melanie Guerrero
GPA 3.43
Principles of Marketing (20335)
Harvey Markowitz

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About this Document

Detailed notes covering all of chapter 4. Includes a separate page for vocabulary for easy studying.
Principles of Marketing (20335)
Harvey Markowitz
Class Notes
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This 3 page Class Notes was uploaded by Melanie Guerrero on Sunday February 21, 2016. The Class Notes belongs to MAR 250 at Pace University taught by Harvey Markowitz in Winter 2016. Since its upload, it has received 9 views. For similar materials see Principles of Marketing (20335) in Marketing at Pace University.


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Date Created: 02/21/16
I n39 This file was edited using the trial version of Nitro Pro 7 Buy now at wwwnitropdfcom to remove this message revenues produced through the promotion of one of its products Caveat emptor let the buyer beware Code of ethics a formal statement of ethical principles and rules of conduct Consumer Bill of rights ethics of exchange between buyers and sellers the right to safety to be informed to choose and to be heard Economic Espionage the clandestine collection of trade secrets or proprietary information about the a company s competitors Ethics moral principles and values that govern the actions and decisions of an individual or group Green marketing marketing efforts to produce promote and reclaim environmentally sensitive products Laws society s values and standards that are enforceable in the courts Moral Idealism personal moral philosophy that considers certain individual rights or duties as universal regardless of the outcome Social audit a systematic assessment of a firm s objectives strategies and performance in terms of social responsibility Social responsibility organizations are part of a larger society and are accountable to that social for their actions Sustainable development conducting business in a way that protects the natural environment while making economic progress Triplebottom line recognition of the need for organizations to improve the state of people the planet and profit simultaneously if they are to achieve sustainable longterm growth Utilitarianism a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs Whistleblowers employees who report unethical or illegal actions of their employers I n39 This file was edited using the trial version of Nitro Pro 7 Buy now at wwwnitropdfcom to remove this message 11 Factors that Affect Ethical Marketing Behavior A Societal Culture and Norms B Business culture and industry practices 1 Ethics of exchange a Caveat Emptor vocab b Consumer Bill of rights vocab 2 Ethics of Competition gt Unethical behavior includes a Economic Espionage vocab b Bribery C Corporate Culture and Expectations 1 Code of Ethics vocab 2 Ethical behavior of top management and coworkers a Whistleblowers vocab D Your personal moral philosophy and ethical behavior 1 Moral idealism vocab 2 Utilitarianism vocab 111 Understanding Social Responsibility in Marketing A Three concepts of social responsibility 1 Pro t responsibility maximize pro ts 2 Stakeholder responsibility obligations to those Who can affect from achievement of its objectives 3 Societal responsibility obligations to the preservation of the ecological environment and the general public B The social audit and sustainable development 1 Social audit vocab a Recognition of a rm s social expectations b Identi cation of social responsibilities c Determination of organizational objectivespriorities d Speci cation of the type and amount of resources necessary e Evaluation of social responsibility programs and activities 2 Sustainable development vocab C Turning the table Consumer ethics and social responsibility AVOID I n39 This file was edited using the trial version of Nitro Pro 7 Buy now at wwwnitropdfcom to remove this message


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