PreparED Study Materials

Week 2 - Advertising Ch. 11 & 12

Author: Student Professor: Thomas Grimes Term:

These notes cover Chapter 11 (Creative Execution: Art and Copy) and Chapter 12 (Producing Ads for Print, Electronic, and Digital Media). Ch. 11 is about what layouts should focus on in different media, and Ch. 12 delves into the pros and cons of marketing techniques in the digital age.



I was sick all last week and these notes were exactly what I needed to get caught up. Cheers!

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