COMM 210 Large Lecture 5 Notes
COMM 210 Large Lecture 5 Notes COMM 210
Popular in Fundamentals of Public Communication
Popular in Communication Studies
This 3 page Class Notes was uploaded by Kinsey Sturgeon on Monday February 22, 2016. The Class Notes belongs to COMM 210 at Ball State University taught by Denker in Summer 2015. Since its upload, it has received 10 views. For similar materials see Fundamentals of Public Communication in Communication Studies at Ball State University.
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Date Created: 02/22/16
February 15, 2016 Framing & Supporting Your Ideas 5 Canons of Rhetoric o Invention The creative process Developing and Refining o Content and Structure Supporting material answers the questions your audience has during your speech o Why should I trust you? o Says who? o Why does this matter? Functions of support o Understand o Remember o Accept o Enjoyment Using supporting materials o Balance 2 compete interests Brevity Detail Types of supporting material o Statistics Averages, percentages, totals, quantitative info Need to be careful Know what you are comparing or reducing Effective statistics Visual aids Round Meaningful Reputable, authoritative, and unbiased o Examples Versatile and powerful Construct concrete, understandable, persuasive, and memorable messages Real examples Help in inductive reasoning Effective examples Relevant On trend o Not atypical Vivid and specific Identifiable Personal Types of examples Brief Extended o Anecdote o Parables Real Hypothetical o Testimonies 2 Expert Up to date Avoid extremes Qualifications Lay/peer Prestige 3
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