Week 7 Notes
Popular in Introduction to Media and Culture
Popular in Film
This 4 page Class Notes was uploaded by Rebecca Schaefer on Monday February 22, 2016. The Class Notes belongs to MFJS 2210 at University of Denver taught by Rachael Liberman in Winter 2016. Since its upload, it has received 22 views. For similar materials see Introduction to Media and Culture in Film at University of Denver.
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Date Created: 02/22/16
February 17th, 2016 Social Inequality & Media Representation Response Essay #3: Critically Evaluating Content 1. Select a piece of online media content to focus on it could be news, opinion, entertainment, advertising, or otherwise. 2. Write a brief, critical analysis of the text: a. Provide a description of the text b. What ideologies underlie the text? c. Do ownership or regulation issues affect and/or shape the text? (i.e. ownership) d. Argument: What ideologies are reinforced or challenged? e. Reflection: What impact might this media text have on society? Has it already impacted society in some way? (Use mainstream press) Response Essay: Thesis Statement Include a thesis statement! Check Canvas for example Build and support your case using terms from the course! APA Citation: Internal citations (for direct quotes and paraphrasing) Reference at the end! Help: Email Rachael, Kathryn, or visit the Writing Center MFJS Assessment Project: Need to upload this assignment to a MFJS portfolio website You WILL receive instructions This is MANDATORY Ideology Breakdown: Terrorism People in power that are creating dominant meanings: Government officials, journalists, leaders in the religious community, politicians. Ideology: Terrorists harmful and have weapons that have the ability to murder many people; Terrorists are typically connected to religions; Terrorists are typically connected to particular types of the world (Middle East) Hegemony: Reporting in news media (and films!) that consistently (pattern) connecting terrorism to particular racial and ethnic groups Norms: People from the Middle East or Arab Americans are the typical “terrorists”; White people aren’t terrorists; Terrorists use bombs Remember: Media products are not ideologically uniform! Both contraction and subject to change No single ideology embedded within mass media texts! Mass Media can be seen as “sites where facets of the dominant version of the American story… are displayed, reworked, and sometimes contested” (Croteau & Hoynes, p. 175) Contesting ideology: Presenting alternative interpretations of the ways power and authority are structured in society. February 19th, 2016 Social Inequality & Media Representation Apple, Encryption & Government Regulations Time Cook: “Specifically, the FBI wants us to make a new version of the iPhone operating system, circumventing several important security features and install it on an iPhone recovered during the investigation.” “While we believe the FBI’s intentions are good, it would be wrong for the government to force us to build a backdoor into our products. And ultimately, we fear that this demand would undermine the very freedoms and liberty our government is meant to protect." Understanding “Representation” How do media representations of the social world compare to the external “real” world? What is the “real” world? How do we measure what is “real”? Representations represent the “real”: DECISIONS/EDITING Argument from Croteau/Hoynes: The creators of media content have often reproduced the inequalities that exists in society based on race, class, gender, and sexual orientation. Does media PRODUCE inequality? Remember: Relationship between ideology (dominant meanings produced by those in power) and media culture Media as a source of hegemony Media as a source of resistance Media alone does not produce inequality: Inequality needs support from institutions, larger society, mainstream culture, etc. Inequality through REPRESENTATION Media producers use texts to comment on the real world through messages and signification: Meaning is given to social groups, behaviours, historical incidents, issues such as globalization, capitalism, etc. Question: Should media reflect society or is it supposed to be an escape from the reality of daily life? Douglas Kellner: Critical Cultural Studies Analyzing media: 1. Political economy 2. Audience analysis 3. Textual analysis Combination of three areas + historical context! Croteau/Hoynes: Analyzing representations 1. Inclusions: Do media producers include diversity? 2. Roles: How are social groups portrayed? 3. Control: Do people from marginalized/”other” social groups have control over the productions process? Representations of Race: Trends PostWWII: Growing sensitivity, more inclusiveness versus WWI era (Birth of a Nation which supremacy over African Americans, Mexicans, Asian americans, and Native Americans) Traditional racism: open bigotry based on biological beliefs of inferiority BUT! Media is still reflecting inequality Modern racism: Compound of hostility, rejection and denial on the part of Whites toward the activities/aspirations of other racial groups. Where do we see “modern racism” in media? News media: Frame black activists as acting on behalf of “special interests” and wanting “special treatment.” Wilson (2012): Coverage of “bizarre and unusual elements” of minority communities: youth gangs, illegal immigration, interracial violence. Entman (1992): Racially diverse newscasters do not indicate much progress if the content of news means racially skewed. Intersectionality & Representations of Class How is White poverty represented? How is Black poverty represented? How is Latino poverty represented? White, Middle Class = NORM Advertisers: Broadcast and print media want to ATTRACT wealthier, middleclass consumers, thus, middleclass families dominate fictional programming Inclusion: Middleclass versus racial poverty (grey area?) Roles: Workingclass Whites and humor (cartoons), “workingclass buffoon,” workingclass and daytime talk shows (poor people as violent and lazy), etc.
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