New User Special Price Expires in

Let's log you in.

Sign in with Facebook


Don't have a StudySoup account? Create one here!


Create a StudySoup account

Be part of our community, it's free to join!

Sign up with Facebook


Create your account
By creating an account you agree to StudySoup's terms and conditions and privacy policy

Already have a StudySoup account? Login here

Week 8 Assignment Notes for WSJ and book

Star Star Star Star Star
1 review
by: Rachel Notetaker

Week 8 Assignment Notes for WSJ and book BUS 1010

Marketplace > Clemson University > Business > BUS 1010 > Week 8 Assignment Notes for WSJ and book
Rachel Notetaker

Preview These Notes for FREE

Get a free preview of these Notes, just enter your email below.

Unlock Preview
Unlock Preview

Preview these materials now for free

Why put in your email? Get access to more of this material and other relevant free materials for your school

View Preview

About this Document

Everything one needs to know to ace the quiz
Intro to Business
Bill Tumblin
Class Notes
25 ?




Star Star Star Star Star
1 review
Star Star Star Star Star
"Great notes!!! Thanks so much for doing this..."
Patience Littel Jr.

Popular in Intro to Business

Popular in Business

This 2 page Class Notes was uploaded by Rachel Notetaker on Monday February 22, 2016. The Class Notes belongs to BUS 1010 at Clemson University taught by Bill Tumblin in Summer 2015. Since its upload, it has received 67 views. For similar materials see Intro to Business in Business at Clemson University.


Reviews for Week 8 Assignment Notes for WSJ and book

Star Star Star Star Star

Great notes!!! Thanks so much for doing this...

-Patience Littel Jr.


Report this Material


What is Karma?


Karma is the currency of StudySoup.

You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!

Date Created: 02/22/16
Week 8 Assignment Notes to Study for Quiz a. What is the key concept from each of the eras of the marketing evolution? The Production Era: “Produce as much as you can because there is a limitless market for it” The Selling Era: production capacity often exceeded the immediate market demand, therefore the  business philosophy turned from producing to selling The Marketing Concept Era: Businesses recognized that they needed to be responsive to  consumers if they wanted to get and keep their business so marketing concept developed: 1. A Consumer Orientation—find what they want and provide it 2. A service orientation—everyone has same objective—customer satisfaction 3. A profit orientation—goods and services that will generate the most profit The Consumer Relationship Era: process of learning as much as possible about current customers  and doing everything you can to satisfy them and meet or even exceed their expectations b. What are the key activities for each part of the marketing mix Product, Price, Place and  Promotion? Product­ any physical good, service, or idea that satisfies a want or need, plus anything that  would enhance the product in the eyes of the consumer, such as a brand name.  Price­ vary and depend on a variety of factors—lower than competition, same as, or higher due to higher quality (Ex: Starbucks) Place­ getting the product to consumers when and where they want it is critical to market success Promotion­ all the techniques sellers use to inform people about and motivate them to buy their  products or services and often include relationship building with customers (ex: Advertising)  c. What is marketing research? ­Marketers analyze markets to determine opportunities and challenges, and to find the  information they need to make good decisions ­Helps identify what products consumers have purchased in the past, and what changes have  occurred to alter what they want now and what they are likely to want in the future.  Businesses need information to compete effectively, and marketing research is the activity that  gathers it d. What determines whether a product or service is part of the consumer market of the  industrial market? The buyer’s reason for buying—that is, the end use of the product—determines whether a product is a consumer product or a B2B (Business to Business or industrial) product.  Consumer­ wants good or service for personal consumption Business­to­Business (B2B)/Industrial­ want goods or service to use in producing other goods  and services to sell, rent, or supply goods to others. e. What is market segmentation? What is target marketing?  The process of dividing the total market into groups with similar characteristics is called Market  Segmentation  Selecting which groups or segments an organization can serve profitably is target marketing. Wall Street Journal Article Notes a. What type of business is driving food trends in the U. S.? ­Small, entrepreneurial companies b. How are larger, established companies reacting to small and venture capital­backed  companies disrupting the food industry? Campbell is joining a small number of big food­and­beverage companies that are trying to jump  into the startup world. Coca­Cola Co. and General Mills Inc., for example, fund their own  venture­capital programs internally. c. What two factors have lowered the barrier to entry into the food industry?  e­commerce and the increased availability of food manufacturing lines have lowered the barrier  of entry for startups d. What trends and consumer demands have small companies taken advantage of? These smaller companies have largely responded faster to consumers’ demand for transparency as to what is in the food, and other trends like simpler and fresher ingredients.


Buy Material

Are you sure you want to buy this material for

25 Karma

Buy Material

BOOM! Enjoy Your Free Notes!

We've added these Notes to your profile, click here to view them now.


You're already Subscribed!

Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'

Why people love StudySoup

Bentley McCaw University of Florida

"I was shooting for a perfect 4.0 GPA this semester. Having StudySoup as a study aid was critical to helping me achieve my goal...and I nailed it!"

Anthony Lee UC Santa Barbara

"I bought an awesome study guide, which helped me get an A in my Math 34B class this quarter!"

Steve Martinelli UC Los Angeles

"There's no way I would have passed my Organic Chemistry class this semester without the notes and study guides I got from StudySoup."

Parker Thompson 500 Startups

"It's a great way for students to improve their educational experience and it seemed like a product that everybody wants, so all the people participating are winning."

Become an Elite Notetaker and start selling your notes online!

Refund Policy


All subscriptions to StudySoup are paid in full at the time of subscribing. To change your credit card information or to cancel your subscription, go to "Edit Settings". All credit card information will be available there. If you should decide to cancel your subscription, it will continue to be valid until the next payment period, as all payments for the current period were made in advance. For special circumstances, please email


StudySoup has more than 1 million course-specific study resources to help students study smarter. If you’re having trouble finding what you’re looking for, our customer support team can help you find what you need! Feel free to contact them here:

Recurring Subscriptions: If you have canceled your recurring subscription on the day of renewal and have not downloaded any documents, you may request a refund by submitting an email to

Satisfaction Guarantee: If you’re not satisfied with your subscription, you can contact us for further help. Contact must be made within 3 business days of your subscription purchase and your refund request will be subject for review.

Please Note: Refunds can never be provided more than 30 days after the initial purchase date regardless of your activity on the site.