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BNAD 100, Week 4 Notes

by: Zaskia Villa

BNAD 100, Week 4 Notes 87111

Marketplace > University of Arizona > 87111 > BNAD 100 Week 4 Notes
Zaskia Villa
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About this Document

These notes cover Consumer Products. For examples, check D2L.
BNAD 100
Robert Matteucci
Class Notes
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This 1 page Class Notes was uploaded by Zaskia Villa on Monday February 22, 2016. The Class Notes belongs to 87111 at University of Arizona taught by Robert Matteucci in Spring2015. Since its upload, it has received 36 views.


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Date Created: 02/22/16
BNAD 100 CONSUMER PRODUCTS Consumer Products: merchandise or other items of common or daily use, ordinarily purchased by  individuals or households for private consumption Ex: food, drinks, personal/household care Include: purchases made in retail outlets, such as grocery stores P&G: global company, manufactures in over 25 countries, annual sales of over 70 billion dollars,  mission: “improve the lives of the world’s consumers,” well­known branded Business Model: the plan implemented by a company to generate revenue and to make a profit. The  model includes the functional operations of a company such as sales, finance, marketing, and the supply  chain, in a cohesive & integrated manner. Southwest­Airlines Industry Business Model ­ Utilizes a network of direct flights (not “hubs”), without frills at lower prices than competition  P&G  ­ Exceed consumer needs by delivering superior products at above­average prices Key Elements: ­“consumer is boss” ­ship products to retail customers ­create demand Measuring Success ­> Market Share, Profit/Net Income


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