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Introduction to Journalism Week 3

by: Emma Lea

Introduction to Journalism Week 3 53-1011

Emma Lea


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In this weeks notes we discuss the Inverted Pyramid, types of leads, and some AP style techniques. Happy learning!
Intro to Journalism
Curtis Lawerence
Class Notes
journalism, introduction to journalism, inverted pyramid, leads, AP style
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This 1 page Class Notes was uploaded by Emma Lea on Tuesday February 23, 2016. The Class Notes belongs to 53-1011 at Columbia College Chicago taught by Curtis Lawerence in Winter 2016. Since its upload, it has received 37 views. For similar materials see Intro to Journalism in Journalism and Mass Communications at Columbia College Chicago.

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Date Created: 02/23/16
 Week 3 Feb. 7­ Feb. 13 Readings this week: Chapter 9 of Missouri Group and AP Stylebook Chapter 9: The Inverted Pyramid ­ The Inverted Pyramid is a writing structure that essentially puts the important details in  the first paragraph of a story ­ In the style of the Inverted Pyramid, the most information is written first and the least  important last o Example: Alex Gaskarth of All Time Low tweets from his account on April 22  that All Time Low’s new album will be released in July of this year.  ­ The inverted pyramid no more than two paragraphs  ­ This style of reading does advocate the idea of not reading the entire story all the way  through  ­ Lead: a simple, clear state consisting of the first paragraph or two of a news story o You want to answer the question “SO WHAT” to answer that, the lead consists of who, what, when, where, why, and how Types of Leads: ­ Hard Lead: hard hitting, news lead ­ Soft Lead: using the idea of storytelling to grab the readers attention  ­ You Lead: allows the writer to tell the readers why they should care ­ Immediate Identification Lead: one of the most important facts is the “who” part of the  story ­ Delayed Identification Lead: the person or organization involved has little name  recognition among readers ­ Summary Lead: several important elements to “sum up” what has happened ­ Multiple Element Lead: multiple themes in a lead to work more information into the  first paragraph AP Style: ­ Commas: comma before a concluding conjunction series ­ Courtesy Titles: Always refer to men and women with first and last name without Ms.  Mrs, or Mr on first account. Can add in a direct quote when a women requests it ­ State Names: State names should be spelled out in the body of a story. State identification needed if the city is not well known (Los Angeles, New York City) and always have a  comma between city and state


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