Poli 362, Week 3 Notes
Poli 362, Week 3 Notes Poli 362 001
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Poli 362 001
verified elite notetaker
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verified elite notetaker
This 3 page Class Notes was uploaded by Rachel Stein on Tuesday February 23, 2016. The Class Notes belongs to Poli 362 001 at University of South Carolina taught by Donald Fowler in Fall 2015. Since its upload, it has received 47 views. For similar materials see Politics and the Mass Media in Political Science at University of South Carolina.
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Date Created: 02/23/16
2/2/16 Media is the handmaiden of democracy o Media is thought to be singular But medium is singular Public has total discretion to which media they pay attention to Military invented the internet (defense department) First candidate to use the internet was Dean in 2004 (former Gov of Vermont) o Found if individuals had cell phone his headquarters could send 1000s of people information for “meet up” o Obama adopted and adapted this later on in 2008 Decision of an individuals political views are no longer solely influenced by the people we meet and experiences we have o We are now being influenced by campaigns in a whole new way Detailed information coming to us from campaigns in a personal way Chart Elites 3-5% of the population o Use print media as their primary source of information Magazines, books, periodicals o When you read something you have to think about it o More solidly entrenched in their political group and ideology Quasi Elites: like elites but they generally don’t care as much as politics, vote in almost every election, aren’t as sophisticated as elites o Get a lot of info from printed word, but also a lot of it also comes from TV Passive voters: mostly will vote in general elections o Don’t know as much about politics o Have some sense of part identity but are less able to articulate why they are conservative or liberal o Most TV ads and other ads are directed at passive voters These are the people whos minds can be changed o TV has its objective a person’s emotions/feelings, rather than the mind or cognitive process 1/28/16 In campaigning there is a term called “Deep Media” o Deep media: term given to the process of gaining info about voters/potential voters in detail about what they like/don’t like, a candidate, a party, and an issue. And send to individuals messages tailored to persuade that individual to be on their side. o Democracy isn’t under siege now but deep media can change the way people think Obama o People in commercial sources created the tech to do this Media Effects on Political Opinion Intermediate Beliefs: Party, ideological o These beliefs are stable o They don’t change fast or frequently o Media does play a role Ideological o Some things everyone believes: everyone has rights which need protection, integrity of the individual, if the individual wants to participate in politics then they should be able to The most widely held political belief in our society o Second basic belief: we have elections to elect legislators and executives to staff the government, and that the elections are fair o We believe in reform of Government We can change little things but we have a form of government that works o People believe in our economic system: some form of market capitalism Political Party o Almost always children adopt the political views of their parents Family is principle source of party identification Other things that effect: school, church, social groups, place of employment Political elite of the united states are only 4/5% of the total population o People who are highly educated, economically stable/wealthy, have occupations that permit them the leeway to be involved in politics, care more about politics, talk more about politics, run for office or are party officials, contribute to parties and to candidates, exercise their initiative in talking to people about politics and to persuade people to be of the same opinion as they are o Most candidates, party officials, media related to politics, special interest group leaders come from this group o Get most of their political information from print media Quasi Elites are active politically and vote in most elections (12-14% of the public) o Will vote for someone in the other party but takes a lot for them to switch parties o Get most of their info from a combination of print and electronic media o Greatly supplemented by the new media Passive Voters (33% of the public, 100 Million people) o Vote in most general elections but only sometimes in the primaries o Know a little about politics, enough for casual conversations but that’s it o Will vote for someone of the other party without feeling bad o 99% of information from TV