Fashion Motivation FDM 462
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This 6 page Class Notes was uploaded by Myesha Johnson-Wheeler on Tuesday February 23, 2016. The Class Notes belongs to FDM 462 at Southern Illinois University Carbondale taught by Dr. Lee in Spring 2016. Since its upload, it has received 40 views. For similar materials see Fashion Motivation in Art at Southern Illinois University Carbondale.
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Can you just teach this course please? lol :)
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Date Created: 02/23/16
From the Headlines • Despite TV image, patients want docs to be welldressed, study says • Patients indicated that sandals, clogs, and blue jeans were inappropriate dress while name badges, white coats, and dress shoes were desirable dress for doctors of both genders. Male doctors should wear dress pants and avoid open shirts, long hair or ponytails, earrings, surgical scrubs, and cologne. Female doctors should wear skirts or dresses or dress pants. Patients preferred traditional hairstyles for both male and female doctors. Questions to answer • What are some Specific norms that relate to dress? • How is research about dress norms conducted? • How does dress norm research incorporate the process of social control? • Dress codes • Gender norms • Group norms • Body norms and “sized” body Dress Codes • Clarify dress norms within a particular environment • Are commonly found in two situations: workplace and schools • Employers and school officials have a legal right to establish dress norms Workplace Skills • Hard skills —technological, strategic, analytical, etc. knowledge relevant principles and information technical competency related to machines or technological systems • Soft skills—creativity, emotional intelligence, empathy, etc. social group behavior as soft skills Aesthetic skills Aesthetic Skills • Attitude and appearance • Employers acknowledge the importance of employees having appropriate aesthetic skills in retail service industries • Employees embody product sold • Retail product is both – tangible (apparel, accessories, etc.) – intangible (customer service) Lookism • Hiring people based on Physical appearance raises the question; • Is lookism a discriminatory practice similar to sexism, racism, and ageism? Employers’ questionnaires • Retail and hospitality industries • 93% employee appearance critical to business success • 90%had an employee dress code to define corporate image • Dress code components that identified aesthetic requirements included rules for – 98% general tidiness – 74% clothing style – 66% jewelry – 63% makeup or personal grooming – 45% hairstyle and length • Employers look for aesthetic skills in their frontline, not just hard technical skills Managers, faculty, students • Surveyed perceptions of professional behavior • Norm of professional behavior included soft skills – Honesty – Ethical decision making – Regular attendance – Punctuality – Professional dress and appearance – Participate in professional organizations – Appropriate behavior during meetings Case studies of 14 colleges • Workplaces require social skills and cultural knowledge that many students lack • Norms of some students contradict norms of professional culture (e.g., preference for certain styles of dress) • Need to inform students about behaviors that seem readily apparent to middleclass – workplace conduct such as punctuality, communication, and cooperation – Dress and appearance Why women wear makeup at work • Without makeup — negative attention – Pressure to appear more feminine – discrimination – dress and appearance • With makeup—favorable comments – Increased self esteem – Increased productivity • Appeared more competent & credible Internalized appearance norms • Personal goals and standards against which one measures the self and others • Affect the choice to wear makeup or not • Appropriate makeup use in the workplace associated with – health – heterosexuality – credibility Workplace Culture • System of shared understandings, beliefs, values, behaviors, and norms for workers in a particular workplace • Dress and appearance norms are one aspect of workplace culture – formal, written – informal, interaction with coworkers Business suit symbolized • Work mentality and embodied rationality and order characteristics of accountants • Competence to others • Acted as symbol of the split between public and private spheres – Work and home – Work and play – Work and individual personality Casual dress symbolized • Freedom of expression • Creativity • Personal expression at work Doctors’ dress • Primary goal of medical care provider—to prevent and treat disease—accomplished through direct interactions with patients • Nonverbal cues such as appearance might influence comfort level of patients • Increased comfort level might improve exchange of information • Result—improved patient care Research Question • Have the norms for doctors’ physical appearance changed over the last generation? • Questionnaires given to patients • Little change in patients’ attitudes from earlier studies • Traditional attire such as name badges, white coats, and dress shoes preferred 31 articles • “Is the dress of a health care provider important to patients?” • Universal symbols of the medical profession— white laboratory coat and stethoscope • Answer to the research question—yes— regardless of age or geographic location School dress codes • Ensure safety and health • Discourage gang activity • Eliminate disruption and distraction Security and Dress Code Physical security • Defined as freedom from harm to the bodily self • Clothing items are related to physical security • Prohibited items – Headwear – Outerwear – Jewelry/accessories – Footwear Psychological Security • Freedom from perceived threats to personal wellbeing • Prohibited items related to psychological safety – Promoted products illegal to minors (alcohol, tobacco, drugs) – Depicted vulgar language – Identified gang membership – Promoted violence – Promoted sexual behavior In Loco Parentis • Common law view of the legal status of minors in public schools • School officials protect students from: – exposure to sexually explicit, indecent, and lewd speech – Gang violence – implied violencethreats – Prejudice, intolerance, disrespect Rationales for Dress Code • Prevent gangrelated violence Assumption: Particular clothing styles are visible indicators of gang membership • Prevent competitive dressing and theft • However—clothing styles can denote either gang members or status group members • Brand names become cultural capital Resistance Dress Code • Exemptions from voluntary dress code • Variable items to distinguish statuses and groups • Boundary challenges – Student is technically in violation – but violation is so trivial that school officials ignore it – when many students engage in it at the same time – violations are too frequent to monitor • Although dress code may be designed to eliminate gang identity in schools, gang members will probably switch to more subtle symbols of membership. • “Dress is only one symbolic manifestation of the roots of a much deeper culture permeated by race, class, and gender distinctions that breed markedly high levels of violence”
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