Chapter 12 and 15
Chapter 12 and 15 COMM 1500-005
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This 10 page Class Notes was uploaded by Anna Shaw on Wednesday February 24, 2016. The Class Notes belongs to COMM 1500-005 at Clemson University taught by Marianne H. Glaser in Fall 2015. Since its upload, it has received 24 views.
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Date Created: 02/24/16
Questions of Fact: Asks what is true and what is false Persuasive speeches may be built on predictions of future events that will eventually become matters of fact o Exampe: Will Americans elect a female president? This can’t be answered with certainty speaker could build a case to predict answer Speeches can also be based on complicated answers to questions of fact or justifications for unclear answers o Why has wind energy not become more popular? Too expensive? Inefficient? No one answer completely covers all aspects, but a speaker could choose to focus on one particular area Some speeches may try to answer questions of fact that are not completely verifiable o Can acupuncture reduce pain more effectively than medicine? Questions of Value: Asks whether something is good or bad, desirable or undesirable Requires a more judgemental approach Who is the most likeable celebrity in Austrailia? Is a vegan diet really superior? o Answers aren’t based just on a fact, require some speaker bias Need a lot of research and data in order to efficiently present your speech b/c you are challenging the audience’s values. Questions of Policy: Goes beyond seeking a judgemental response to seeking a course of action Speakers can defend an existing policy, suggest modifications of an existing one, offer a new policy to replace an old one, or create a policy where none exists Speakers focus on 3 considerations: need, plan, and suitability o Do you believe there is a need for change o If so, what’s your plan for change o Defend your plan by explaining it’s suitability Seiler,W. J., Bthll, M. L., & Mazer, J. P. (2013). Communication: Making Connections, (9 ed.). Boston, MA: Pearson. Clemson University Custom Edition
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