Journalism 101 Chapter 4 Lecture Notes
Journalism 101 Chapter 4 Lecture Notes JRL 101
Popular in Media and Society
Popular in Journalism and Mass Communications
This 3 page Class Notes was uploaded by Mikaela Spence on Wednesday February 24, 2016. The Class Notes belongs to JRL 101 at West Virginia University taught by Dr. Oppe in Summer 2015. Since its upload, it has received 29 views. For similar materials see Media and Society in Journalism and Mass Communications at West Virginia University.
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Date Created: 02/24/16
JRL 101 Books: The Birth of the Mass Media Chapter 4 Lecture Notes Development of writing • Development of writing o Started as a picture • Deaf kid in school o Blending in pictures and visual letters o Writing was visual • Phonemics o Introduced sounds o 50 states song • Alphabet developed o Letters stand for sound Books: • Rainbow Rowell o Grew up poor o Had to work to become poor o Then Had food in the house and a house o Talks about what it was like/ what she learned to be poor • Books that are censored o Huckleberry Fin § N word 67 times Development of paper • They started writing on papyrus and animal skin Development of Books • Earliest books were papyrus scrolls • Monks main job was to copy scripts • License publishers distribute hand copied books Invention of Mass Culture • Gutenberg 1455 developed the printing press • Mass produce the written world Books in the New World • 1539: First New World printing press in Mexico City • 1640: First parts of the Bible being printed • 1731: Ben Franklin started libraries o Started to become a popular author Mass Produced Books • 1814- Steam powered rotary press • 1830’s-40’s: Popularity of serial novels o Serial novels left people trying to guess what would happen next • Civil War: Popularity of paperback dime novels • Because of steam press, writing industry grew The Book Business • Publishers o Major commercial § Random House, McGraw Hill o University § WVU has own press o Government § Government has biggest printing press and prints the most out of our nation • Authors o 18-24 months from first manuscript to actual book on table o Maybe 40K a year o Not everyone is a star o Many books have limited promotion o P. 91 of book shows the book writing process § 10 steps • Booksellers o Get mad at booksellers for high prices o Wholesalers/distributors § Ingram Book o Major bookstore chains § Borders § Books A Million o Independent booksellers o Mail order book clubs § Oprah had book club • Book she chose instantaneously sold out for a long time Textbook Business • GAO estimates students spend $900 a year on textbooks • Apple launched eBook system in 2012 Great Books vs. Popular Books • Great Book: Ulysses book Oppe’s professor gave her • The scribblers: Popular o Lord of the Rings • Everyone would rather read the popular books Books and Censorship • Book Banning is US is generally local • Involves removing books from libraries or classroom reading lists Books and the Long-Tail • Amazon.com o Offers all books besides a selection Media transformations • If all textbooks are on ereader o Cant mark things, point things out o Amazon sells more e-books than paper books o Readers can use both