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Principles of Advertising
Katy Snell
Class Notes
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This 2 page Class Notes was uploaded by Autumnsemone Notetaker on Wednesday February 24, 2016. The Class Notes belongs to STC114 at University of Miami taught by Katy Snell in Winter 2016. Since its upload, it has received 13 views. For similar materials see Principles of Advertising in Communication Studies at University of Miami.

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Date Created: 02/24/16
MKT 201/301 First Exam We have our first exam next Wednesday (2/3).  It will be in the regular classroom at the regular  time. This is the most difficult exam of the semester. Last semester the class averages were 70.1% and 72.8%.  Before you completely panic, those scores were for a different test than the one you  will be taking. This exam has 50 multiple choice questions and 4 short answer questions.  Short answer  questions include definitions, lists, matrixes, etc.  There are 75 possible points.  I recommend that you do the short answer questions first while you have all that material memorized and then do  the multiple choice questions. Make sure you bring several #2 pencils and erasers.  The multiple choice questions will be  answered on a Scantron sheet.  You may use a pen for the short answer questions.  Do not bring a lot of extraneous stuff to the exam.  Everything you bring other than your writing implements will be placed at the front of the room.  All cell phones will be required to be powered off and placed  either in your backpacks or purses or placed on the professor’s desk at the front of the class.  No  cell phones will be allowed on or near your person during the exam.  Anyone caught with a phone during the exam will be asked to leave and receive a zero.  You may also be charged with an  honor court violation. We will have a review for the exam on Monday (2/1).  You may bring you laptops and I  encourage you to record the review so that nothing falls through the cracks.  You don’t want to  miss the review.  My research indicates that if you miss the review, on average you will score 15  points less than the rest of the class.  During the review I will tell you every subject on the exam.   The trick will be for you to determine the short answer questions.  As mentioned above, there are  4 short answer questions on the exam but there are more than 4 subjects that could be short  answer questions.  I have done this intentionally.  Treat every subject that could be a short answer question as a short answer question and memorize it.  That way you’ll get it right whether it is a  short answer or a multiple choice question. After the review, list all of the subjects by chapter.  Then look up the subject in the index of the  book and compare what the book says to your chapter outlines.  The reason I suggest this is that  the wording for the question is oftentimes verbatim from the book.  If you can’t find a subject in  the book, you have until 10:00 the night before the exam to email me and I will send you the page reference.  Once you’ve searched and read up on each subject, make your study guide.  When the  study guide is complete, spend at least 4­5 hours (usually over 2 days) studying it.  Do yourself a  favor and don’t wait until the last minute to study and avoid an all­nighter. Get some sleep the night before, wake up early and review it all again.  Have a decent meal the  night before.  Do not eat sushi.  I’m very tired (and leery) of hearing about food poisoning  causing you to miss the exam.  Don’t put yourself in that position.  I also recommend that you go  to the gym and work out the day before. If you want to get a head start before the review, I suggest you go over the chapter notes and  highlight those places where I said , “You need to know this”.  Then, after the review, you can fill in any blanks and your study guide will be complete. I do not curve individual exams.  I wait until all of the grades are in for the semester to see if any  adjustments need to be made.  There is no extra credit for 201/301. Do not be late.  Give yourself plenty of time to arrive safely and early.  The exam will last 50  minutes.  Most of you will be finished in 45 minutes but if English is your second (third or  fourth) language, you may need the entire time.  There is a class after ours and those people will  want to enter the room. I will take you Scantron sheets to the grading center after class and start grading the short answer  questions.  You should have your grades Wednesday afternoon.


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