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Sweeps and commercial spots

by: Austin Johnson

Sweeps and commercial spots cms 04390

Marketplace > Rowan University > Communication Studies > cms 04390 > Sweeps and commercial spots
Austin Johnson
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About this Document

About sweeps and commercial spots
Rhetorical Criticism
Class Notes
Sweeps, commercials spots




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This 1 page Class Notes was uploaded by Austin Johnson on Sunday April 10, 2016. The Class Notes belongs to cms 04390 at Rowan University taught by lockhart in Winter 2016. Since its upload, it has received 14 views. For similar materials see Rhetorical Criticism in Communication Studies at Rowan University.


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Date Created: 04/10/16
Sweeps Nielsen Station Index (NSI) - Measure every station in every market. It measures for a 4 week period 4 times per year (Nov., Feb., May, June). There are 210 DMA’s (Designated Market Areas) Rate card- Tells what an advertiser will charge for a commercial spot based on the sweeps. Local spots- Are commercial spots designated for local advertisers. Local time, sold to a local advertiser, by a local sales person. 4 Factors that would affect the cost of a local spot based on a rate card 1. Length 2. Frequency (quantity) 3. Daypart (Time of day) 4. Type of local Spot a. Fixed spot (Affidavit)- A particular time in daypart i. Most expensive b. Run of schedule/station (ROS) - Spots that are left up to the station to place. Nielsen Television Index (NtI’s, Nationals) - Measures every network and shows nationally. Overnights- Tells the raw data of 56 meter markets. It is a rough estimate of meter markets where overnights are available.


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