COMM1025: Perception 2/3
COMM1025: Perception 2/3 Comm1025
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This 5 page Class Notes was uploaded by Hannah Grassie on Monday February 9, 2015. The Class Notes belongs to Comm1025 at George Washington University taught by Jean Costanza Miller in Spring2015. Since its upload, it has received 109 views. For similar materials see Intro to Communications in Communication at George Washington University.
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Date Created: 02/09/15
Perception 21915 1142 AM Perception What is it and what is involved in the process 0 Receive sensory stimuli visual auditory smell etc and attaching and interpretationmeaning to that sensory information o What is the role of perception in the communication process 0 Assigning meaning 0 How do we form impressions of others 0 Through judgments first impressions appearance how you carry yourself Personal Construct Theory George Kelly 1955 aka constructivism We interpret stimuli through cognitive schemata 0 Cognitive schemata mental framework through which we structure out experiences 4 types a prototype 0 think of a category of people events or interactions ideal example of that category 0 think clueless Amber is a prototypical bitch or Cher is a prototypical dumb blondequot a personal constructs how would you describe your best friendbosscrazy relative Bipolar scales ofjudgment or mental yardsticksquot that allow us to measure phenomena along a particular dimension 0 2 extremes but it s a continuum and anyone can fall along there 0 Categories of personal constructs 0 Physical Appearance attributes 0 Role What is the role that person takes and what are its in uences Paternalistic 0 Interaction How do they interact with us communicate loud vs quiet rude o Psychological What s going on in their mind a Stereotypes Predictive generalizations we predict behavior based on how we have categorized Goes beyond description to actual prediction of behavior a Scripts Social Judgment Theory Ordering in a restaurant First date Job interview Routines or action sequences we have in mind about particular interactions 0 Could have a script in mind of an interaction you re preparing for Sometimes relates to mindless processingquot 0 Driving and not realizing you even turned 10 Things I Hate About You 0 Example if you re given a 5lb weight as a reference point then are given another heavier rock and you re told to guess that weight research shows you ll over guess the weight of the second rock because it is so different heavier than your reference point the rock 0 Based on psychophysics 0 Take issues as weights and converting them to social matters 0 Perceived messages are compared to anchor position their original position 0 Three attitude zones 0 Latitude of acceptance Not right at the anchor but not too far away so that the argument is still considered 0 Latitude of rejection Too different from your anchor weight you don t consider it o Latitude of noncommitment Areas you re not too sure about 0 Contrast effect 0 We may perceive things to be even more disagreeable than it really it is if it s in our latitude of rejection 0 Compare our message to theirs see theirs as just too different to agree Assimilation effect 0 We hear a message close to our anchor but we interpret it to be the same as ours 0 These effects can be heightened or intensified when one is highly egoinvolved on the issue 0 How does this theory view persuasion as a process 0 Persuasion is most likely to when a new position falls withint the latitude of acceptance but is distant from the anchor position 0 Persuasion is a gradual or incremental process attitude change 0 Rarely do we make an entire switch over after 1 exposure Elaboration Likelihood ModelTheory Petty and Cacioppo Elaboration conscious scrutiny used to evaluate a message 0 What does it suggest 0 People process persuasive messages in two ways Central route a Elaborate processing dependent on conscious critical thinking deliberative higheffort a Results in enduring attitude and behavioral change a If we engage in this we re more likely to have a more enduring kind of change or agreement with that attitude long term because we put so much effort in it Peripheral route a Simple processing usually subconscious relies on quick judgment conditioning mental shortcuts rules of thumb o What makes us more likely to take the central or peripheral route 0 Motivation Personal involvement individual propensity to think critically 0 Ability to process information Knowledge of topic area Message receiver 0 Nature of message Diversity of arguments Depends on message producer How does language relate to perception Sapir Whorf Hypothesis 0 Interested in how language determines thought linguistic determinism n if we don t have language for it we can t think it o The Navaho didn t have language for possession or ownership so they couldn t conceive of ownership or private property because it wasn t part of their vocabulary n Suggests a tight relationship between thought and language Linguistic relativity a People who speak different languages will perceive things differently a Different languages and use of pronouns 0 English I you 0 French formal and informal pronouns o This suggests we look at familiarity and status differently o Gives you insight on how these speakers perceive relationships 0 Today People don t think language determines thought but it in uencesthought n In the Us we use the metaphor war a lot war on drugs war on women Suggests violence the idea of having an enemy military police officers law enforcement n Contraception 0 What s the argument 0 Women should have the right to control their body Don t want to give up control but they give the control to pharmacudicals and insurance companies which is a better form of lack of control
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