COMS 244 continuous notes
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This 8 page Class Notes was uploaded by Kelli Tyler on Monday February 9, 2015. The Class Notes belongs to a course at Kansas taught by a professor in Fall. Since its upload, it has received 33 views.
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Date Created: 02/09/15
COMS 244 Language cont 022 72014 C Credibility empowers us with Clich s words that were once new and popular but over time they are no longer credible or trusted quotthat girlquot quotYOLOquot Dialects doing such as changing your voice to t in more but it can be seen as untrustworthy and a outsider or you could possibly t in Equivocation Demeaning someone else s credibility Could be ambiguous or straight forward when you equivocate a lot you somewhat discredit yourself as if your not comfortable Weasel Words words or phrases intended to mislead listeners IClinically Tested Allness Statements including everyone to a certain something Never sufficient backing for allness claims Everyone loves KU who is everyone Choosing credible language be able to say who said it how many people said it etc use concrete words and avoid using ambiguous words D Language expresses affection and intimacy an emotional experience that includes feelings of love and appreciation a characteristic of close supportive relationships Statements can express feelings reinforce importance convey hopes and dreams or express value of relationships also messages such as these can be easy for misinterpretations Messages have to be consistent Language etc body language E Words provide comfort and healing Using language to comfort other people 0 Aknowledge the loss 0 Express sympathy 0 Offer a positive re ection 0 Offer assistance Using language to comfort ourselves F How we use and abuse languages A Humor What39s so funny 0 Humor violates expectations 0 Humor can be positive 0 Humor can be negative B Euphemisms Soft Talk 0 quotHe passed awayquot a nicer way to encounter negative situations ambiguous substitutes for harsh languages It can also be good to help cope with touchy subjects but can also quotsugarcoatquot C Slang The Language of subcultures 0 Most likely not used with trying to make a good rst impression language used to identify with certain groups you belong to same as jargon showing you belong to that group D Libel and Slander Harmful words 0 Slander hurting someone s imagerepresentation with a statement face to face gossip o Libel things such as pictures or lies that can ruin someone s image made in print or xed media E Profanity Offensive Language 0 Rude vulgar obscene language in whatever context being used F Hate Speech Profanity with a hurtful purpose 0 Referring to a certain group that is disliked Has to do with race religion politics etc G Improving Your Language Use A Consider the effect you wish to create 0 Shared knowledge error presume that your listeners already know information 0 Shared Opinion Error assuming that your audience agrees with you 0 Monopolization Error when a speaker inappropriately dominates the conversation situation B Separate opinions from factual claims 0 Factual claims are factual claims whether they are true or not 0 Opinions are opinions whether they are true or not C Speak at an appropriate level 0 Don t speak above or below your listeners 0 Above they may not understand 0 Below they may feel belittle D Own your own thoughts and feelings o l statements 0 Youstatements E Extensionalize Avoid intentional orientation 0 Extensionalize doing something because you really believe in it or because it may be a good investment 0 lntensionalize doing things that t stereotype F See the Individual Avoid allness 0 Use cultural identi ers don t assume after looking at one characteristic Don t pay attention to what quotwe thinkquot go for what you see and know about a person 0 Nonallness when we understand that there is more to learn about an individual use cultural identi ers 362014 watched a movie over facial expressions Charles Darwin believed during his journey that all expressions are universal because he could tell their emotions even though he didn39t know what they were saying Paul Eckman also studied expressions and believed it was only somewhat universal A human can generate 10000 facial expressions but only will notice maybe 100 in a conversation and only 13 of a 100 will be related to emotion Comedians strategize and really pay attention to facial expressions if they feel that someone isn39t enjoying the show MicroExpressions small emotions that go so quickly that most won39t see Amy Cuddy Harvard Testosterone dominance Cortisone stress quotfake it til you make itquot being able to hide emotions through posing People that sit or stand in quothigh powered posesquot most likey getthejob It39s not what you do during the interaction it39s what you do before MAKE YOURSELF BIG Don39t accept things as they appear to be Make the change you need to get the big results you want even though no one uses Bella Donna anymore there are many different types of makeup now to make us more attractive eye shadows 3112014 Social and Group Forces 0 Culture SubCulture Social Class Reference groups Family and households Information 0 Commercial sources 0 Social sources Consumer Buying Decision Process 0 Need Recognition Identi cation of alternatives Evaluation of alternatives Purchases and related decisions Postpurchases behavior Situational Factors 0 When Consumers Buy 0 Where consumers buy 0 Why consumers buy 0 Conditions under which consumers buy Psychological Forces 0 Motivation Perception Learning Personality Attitude All of these factors are continuous and go into the Consumer Buying Decision Process Common Elements in the Marketing Skills of Great Entrepreneurs Unique insight Drive Motivation Prepared to make quick strategies and or drop them when they don t work Clear vision Delegation P P FP NE Breakthrough Marketing Strategies Commoditization has accelerated due to 0 Technology 0 Global Competition 0 Duplicating of service offerings But differentiation is still key to successful market presentation The customer experience is key quotPeople don39t buy what you do they buy why you do itquot 0 New ventures create their own Marketing Terms Example Proactive Largest selling acne medication in US How was it originated Three critical marketing decisions Positioning of product 0 Name as bene t reinforcement Customer communication Why is each critical to Proactive success Key questions for startups Who are our customers amp how will we appeal to them Market Market young Age 1525 mainly US based but Entertainment adults that stress possibly overseas Innovators self expression based as well Segment most sales will come from individuals that care about fashion and entertainment generally attracting emotions bring the good out in people YAY repelling BOO pushing the audience away Diminutive beIittling emotional appeal Ampli catory boosting the emotion in speech highlighting make intentional rhetorical decisions Utopia creating the perfect image for the speci c situation you refer to Wasteland in description to a place where someone or something should die Montana Meth project
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