RHM 370 Chapter 2 Notes
RHM 370 Chapter 2 Notes RHM 370-001
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Anna Wynn Rodgers
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Popular in Public Health
This 1 page Class Notes was uploaded by Anna Wynn Rodgers on Monday February 9, 2015. The Class Notes belongs to RHM 370-001 at University of Alabama - Tuscaloosa taught by Hahm in Spring2015. Since its upload, it has received 37 views. For similar materials see Event Marketing in Public Health at University of Alabama - Tuscaloosa.
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Date Created: 02/09/15
RHM 370001 Notes for PowerPoint Slides The Evolution of Event Marketing If you have an event will they come Used to be belief but now event marketing promotes events to let people know The Evolution of Marketing Social Media 0 Conferences festivals 0 Membership to organizations 0 Hiring an assistant wedding planners o Invitation to art showing 0 Charity event Brands are very popular and make logos CLEAR 0 EX Polar bears for CocaCola Social Differentiation Real or knock off Social Status 0 Special membership really shows social status if you can afford something it shows your social status What did the Romans ever do for us ConsumerSocialization 0 Looking at consumer socialization of what people buy how do we define ourselves The Homogeneous Markets of Today There are so many events today they need a way to stand out The Extravagance and Influence of PT Barnum Ringling Bros and Barnum amp Bailey Developed methods of advertising and promotion 0 Ballyhoo attention getting Marketing Planning 0 Painted freight cars published road schedule parade sent advance press releases announced exact train schedule The Research Approach and HighImpact Strategy of Bill Veeck Professional Baseball Genius owner of Cleveland Indians Chicago White Sox St Louis Browns two minor league teams Customer focus mentality Innovations 9 coffee and cornflakes live music dancers giveaways quotExploding Scoreboard Planted ivy on the outfield wall of Wrigley Field What are the 3 E s of Event Marketing 1 Entertainment 2 Excitement 3 Enterprise Trends in Event Marketing Social Media quotthe more the better Less expensive food options locally grown Flexibility Focus on education make it a benefit Easy communication Today s Ballyhoo s Flash mobs Viral videos
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