Notes from the Week of April 4-8 (Masters Week)
Notes from the Week of April 4-8 (Masters Week) SPTE 201
Popular in Introduction to Sport and Entertainment Management
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This 3 page Class Notes was uploaded by Ali Boehnlein on Sunday April 10, 2016. The Class Notes belongs to SPTE 201 at University of South Carolina taught by Dr. Bob Heere in Spring 2016. Since its upload, it has received 37 views. For similar materials see Introduction to Sport and Entertainment Management in Physical Education at University of South Carolina.
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I was sick all last week and these notes were exactly what I needed to get caught up. Cheers!
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Date Created: 04/10/16
Notes from April 4 & 8 What is Strategy? Lecture Notes from Monday, April 4 SPTE 201 with Dr. Heere 1. Used to assess goals and determine an objective before formally deciding on a plan of action 2. Strategy- an implementation of the right activities to accomplish your goals of addressing a “problem” or goal 3. Effectiveness v. strategy a. Effectiveness- doing things right, how well you achieve a goal b. Strategy- doing the right thing, making the decision based on what is best for the situation at hand c. Good execution with a poor strategy is NOT successful 4. How to win: a. Be better than your opponent b. Be different than your opponent (be smarter) i. Ex. Fosbury Flop- highjumper with back first c. Example: NY Yankees i. Sustain a competitive advantage over a long period of time ii. They can do this because they are the oldest team with the biggest market 5. “the right activities” a. Understand the game b. Understand the rules c. Understand the competitors d. Understand what you’re playing for e. How do you know what the “right activities” are? i. Adjust to the game- it’s constantly changing ii. Ex. The Blind Side (using techniques based on the player) 6. P.O.L.E a. P- planning b. O- Organize c. L- lead d. E- evaluate i. Weigh the results are choose an option ii. Examples 1. Should you go for it on 4 down? 2. Should managers save their closers for the 9 inning? 3. Should NBA coaches bench star players with 5 fouls? 7. Loss aversion principle a. People feel worse when they lose something the already have b. People feel better if they miss out on a possible gain 8. How does change lead to success a. “change comes from chasers, not the leaders” i. Teams who are always champions don’t see a need for change ii. Ex. Notre Dame football uses the forward pass to beat Army (1913) 9. When not to change a. If you don’t have the resources i. You can’t make a change if you don’t have the right resources ii. Ex. Correct personnel or roster on a team b. A belief i. It’s harder to change a belief than to create a new one ii. No one wants to admit they are wrong iii. “escalating commitment”- always give one more chance because you are already so invested 10.Sabermetrics- using stats/data to evaluate teams/players a. First used in 1977, but no one cared for 2 decades 11.“If you aren’t getting better, do something different” a. Ex. Nike and Phillip Knight (stop making shoes, outsource instead, start designing and making more money) Leadership in Sports Lecture Notes from Wednesday, April 8 SPTE 201 with Dr. Heere 1. Leadership- organizationally based problem-solving that attempts to achieve organizational goals by influencing the acts of others a. Exerting influence to achieve a goal b. NOT i. Telling people what to do ii. Controlling others c. IS i. Providing direction and guidance ii. Empowering others to make other people better 2. Theories a. Trait- ex. being taller makes a better leader b. Behavioral- ex. Being a good influence or motivator c. Contingency- ex. Depends on the context (Bill Bellichick in CLE and NE) 3. Phil Jackson – LA Lakers a. Lead from the inside out (use own personality) b. Bench the ego (drama-free) c. Each player discovers own destiny (let them be an individual) d. Road to freedom is good (everyone is part of a whole) e. Mundane into sacred (make dull moments special) f. One breath = one mind (unity) g. Key is compassion (support players) h. Spirit is more important than the scoreboard (process is more important than outcome) i. Pull out big stick sometimes (use authority when necessary) j. When in doubt, do nothing (it will likely resolve itself) k. Forget the ring (success is not the only goal) 4. Kotter on Leadership a. Management v. leadership i. Management = coping with complexity ii. Leadership = coping with change b. Setting a direction v. planning and budgeting i. Setting a direction = developing a vision for the future with the strategies needed to get there ii. Planning and budgeting = setting targets and goals for the future, establishing detailed steps to get there iii. Vision is NOT long term planning c. Mission statement = provides direction, allows people to plan on a simple level first d. Aligning people v. organizing and staffing i. Aligning people = reaching many individuals, leads to empowerment ii. Organizing and staffing = used to fulfill established plans and carry out specific processes e. Motivating people v. controlling/problem solving i. Motivating people = push everyone toward a central vision, let everyone take their own path ii. Controlling/problem solving = giving a specific direction and asserting dominance, correction people when they stray f. Push v. pull (should be mutually beneficial) g. “you can learn to be a leader” i. Leadership is about pushing people toward a specific vision
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