week april 4
week april 4 101- Communications
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This 7 page Class Notes was uploaded by tanillemonica on Sunday April 10, 2016. The Class Notes belongs to 101- Communications at Boston University taught by Tammy vigil in Fall 2016. Since its upload, it has received 28 views. For similar materials see The World of Communication in Journalism and Mass Communications at Boston University.
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Date Created: 04/10/16
Theory & Research COM Research - In COM careers & as COM career Have a set of skills in research & writing skills= employers - Different styles & methods Researching the employer- during an interview allows you to develop better answers Research in COM careers Journalism Film production TV production Screen writing Advertising Public relations - Researching audience find: Demographic Trends Budget How industry works Advertising proves productivity & effectiveness Entertainment TV using research: Stephen Colbert Ppl are paid to research: hot dogs= humans Social impact: #smugvegitarian Not just for show but for the content for the show Journalism using research in reports: Motown Showdown fox’s America’s election- schoolyard brawl focus group - Sense of connectivity - Legitimizes - Entertains Just b/c it seems legit don’t stop critically analyzing PR campaign example Research & campaign – dove #choosebeautiful Research = experiment How it is not research: - there is a control issue (no control group) - there is no: these are not actors - HQ camera & many cameras & no men= lots of editing - Behind positive feelings associated w/dove Worldwide phenomena Research influences movie content Ex: first blood: ending scene (original)- Rambo commits suicide - Test group claimed it was too depressing Re-filmed the scene: he surrenders- Rambo 2&3 Ex 2: Pretty Women - Original: he doesn’t love her she goes back to the streets . Aired: he loves her goes after her on a white horse Research roves to make a better film - Research influences Common methodologies in career fields - Focus group - Surveys & polling: internet & phone calls: trends= big numbers - Interviews: more or less structure; want details= small numbers & lots of info - Ethnographic observation: watch how others interact w/ an un-manipulated area - Third party data collection - “Big Data” analysis COM research as a career Media research - Do focus groups, background info: research demographic Media consulting - Do research but translate it to companies>>> now others can improve - Aggregating third party info- gathering info from other places - Statistical analysis- reading & creating stats Academic researching/ professor- be like vigil Scholarly research approaches Quantitative- count something, expansiveness, data driven - The Impact Qualitative- detailed: more in dept. more judgmental/ opinioned - What kind of content, kind of confidence Differentiating the two: How many times I have said I love you V. describing my love for you Quantitative - Survey - Experiments - Numeric content analysis Qualitative - Critical/cultural analysis - Rhetorical analysis- extremely close analysis of a topic/ subject - Ethnographies: observe work & try not to impact or interact or interact w/it Research is party of COM no matter what Mirco & Marco effects Literary: Romeo & Juliet - What if they had smartphones? Technological affordances (ta) Ex: walkie- talkies How to ta of a platform define, direct, and limit its uses/ how do users engage w/& contribute meaning to these What is the resulting content? Ta- helps communicate but limits (affordances) the communication The Triple Revolution The internet (The ability to do work @ home) Mobile Tech Social (be reached @ all network times) 4 key properties - Persistence - Searchability - Replicability - Scalability 3 key dynamics - Invisible audience - Collapse content - Blurring of public & private Ex: Facebook Persistent: invisible audience Searchable: collapsed audience Replicable: public V. private - Share post - Scalable Ex: Snapchat-different from FB Content not = persistence Not = searchable - Notifies you when someone screenshotted or viewed Social networks: users create value 1. What platforms tech features 2. Who audience 3. What audience gets from platform 4. What platform gets from users Tinder Aziz Ansari: texting makes us meaner Audience Younger: mobile only - Seen as a hook up app Tech features: Appearance oriented Location specific 500 character bio space (not a lot) Getting out of tinder - Instant satisfaction - Confidence boost - Boredom buster ( window shopping) Gets from users Advertising User’s data Tinder plus Tinder brought put by match.com Is tinder affecting how we date IRL Tech is changing our behaviors Digital distribution - How are new techs changing the ways in which we interact w/film/ TV/music Technological determinism - Tech determines effects of society - Billiard effect We are passive- lack agency Social constructivism - Tech is not autonomous, we have agency 1999- napster - Created 1 eer-peer file sharing - Despite affordances Hit w/ law suits Dr dre Metallica Record labels No central server: no liability “You’ll never stop piracy you’ll have to compete w/ it” – Steve Jobs 2003- iTunes - Buy single songs album sales 2011/2012- Spotify launches Streaming singles Radiohead- in rainbow= pay what you want - Even if paid zero dollars- gave email>> sell data The industry that has been disturbed must find a way to cope & deal YouTube - Google buys for 1.65 billion - Viacom clips downloaded 1.56 million times - Netflix, Hulu (Started free) = Napster 2013: George Lucas (Star Wars) VOD - What use to be a movie industry now Video on demand Shrinking theatrical release window - History: 90 day window between theater & home screening Day after - Online after release Day before Online before release Ex: The Interview Seetheinterview.com Netflix: not totally ruining industry but a throne on the side Amazon (Similar to Netflix) - Tries not to stick a throne too far in the Sean Parker - Industry disruptions: amazon & Netflix - -screening rooms: now playing movies well open on streaming media same day its release separate profits between all Tim League - Threat of piracy, not okay} tech determent
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