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Law of Advertising and Public Relations- Commercial Speech Doctrine

by: Megan Angelo

Law of Advertising and Public Relations- Commercial Speech Doctrine JMC-40016-001

Marketplace > Kent State University > Culture > JMC-40016-001 > Law of Advertising and Public Relations Commercial Speech Doctrine
Megan Angelo

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Central Hudson Case 4- Prong Test And other cases
Timothy A. Roberts (P)
Class Notes
Law of Advertising and Public Relations- Commercial Speech Doctrine
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This 2 page Class Notes was uploaded by Megan Angelo on Tuesday April 12, 2016. The Class Notes belongs to JMC-40016-001 at Kent State University taught by Timothy A. Roberts (P) in Spring 2016. Since its upload, it has received 8 views. For similar materials see LAW OF ADVERTISING AND PUBLIC RELATIONS in Culture at Kent State University.

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Date Created: 04/12/16
Commercial Speech Doctrine 4/12/16 Central Hudson v. Public Service Commission - Current 1 Amendment advertising precedent - Supreme Court created a 4-prong test to assess the constitutionality of restrictions on commercial speech Background - During energy crisis of 1970’s the Public Service Commission of New York banned advertising/ promoting the consumption of electricity - After the crises abated, the PSC continued the ban as a conservative measure Utility Disagrees - Central Hudson Gas and Electric Co. sued to overturn the ban, arguing st that it violated their 1 Amendment right to exercise free speech without warranted government regulation Lower courts upheld the ban st th Question: Dos it violate the 1 and 14 Amendments? Outcome: - Ruled the ban was unconstitutional- the ban was too broad Legacy: - 4 pronged test- assess if regulations were constitutional 4- Pronged Test Part 1- Does the speech promote illegal activity or products, or is it false or misleading? - If yes, regulation is constitutional - If no, the government can relate ONLY if it can successfully answer the next three questions Part 2- Does the government have a substantial interest in regulating the speech in question? - Government has burden of proof- public interest Part 3- Does the manner in which the government actually seeks to regulate directly help the government achieve this substantial interest? Part 4- Is the regulation no more extensive than necessary “narrowly tailored” to further the substantial government interest? Central Hudson- 4- Pronged Test Applied to the Case 1.)Not misleading or illegal 2.)Substantial government interest- conserve energy 3.)Would help achieve substantial government interest - Connection- advertising and the demand for electricity 4.)Ban too broad and not narrowly tailored- ban was overturned - No complete ban - The ban suppresses speed that in no way impairs that state’s interest in energy conservation Impact: Court retreated from its anti-paternalism stance 4- Prong test established 1.)A level of intermediate scrutiny for commercial speech 2.)A greater tolerance for commercial speech restrictions that still exists today Loose Garment: Posades de Puerto Rico Association v. Tourism Company of Puerto Rico (1986) - No advertising within the area- for gambling- they didn’t want the residents to gamble- tourists were ok - Seen as an exception to Central Hudson Case State University of New York v. Fox (1989) - Centered on 4 - Prong - Advertising of a Tupperware party in a dorm room- No commercial Solicitation- regulation of SUNY - Supreme Court ruled for SUNY - Required a reasonable fit Rubin v. Coors Brewing (1995) - Prohibited beer companies from displaying alcohol content on labeling - Outcome- people need to know the content- so it’s now legal


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