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Comm 100, 1 Week of Notes

by: Lisa Montanez

Comm 100, 1 Week of Notes Comm 100

Lisa Montanez
Edinboro University of Pennsylvania

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About this Document

These notes cover Chapter 13: Public Communication which will be on the next exam.
Human Communication
Dr. Esposito
Class Notes
human communication
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This 3 page Class Notes was uploaded by Lisa Montanez on Tuesday April 12, 2016. The Class Notes belongs to Comm 100 at Edinboro University of Pennsylvania taught by Dr. Esposito in Spring 2016. Since its upload, it has received 38 views. For similar materials see Human Communication in Communication at Edinboro University of Pennsylvania.


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Date Created: 04/12/16
Human Communication, Comm 100 Notes Chapter 13: Public Communication Focus Questions: 1. How is public speaking similar to conversation? 2. How can speakers enhance their credibility? 3. What are the advantages and disadvantages of different style of delivery? 4. How can you listen critically to others’ public speeches? Overview of Chapter:  Discuss the different purposes of public speaking and its distinctive features  Overview of planning and presenting public speeches  Guidelines 1.1Public Speaking as Enlarged Conversation  Adapt to others’ perspectives  Create a good climate for interaction  Use effective verbal & nonverbal communication  Organize our thoughts  Support our claims  Present our ideas in an engaging and convincing manner  Listen & respond to questions 1.2The Purposes of Public Communication  Entertain  Inform  Persuade 1.3Credibility  When listeners believe in a speaker and trust what the speaker says  Initial credibility  Derived credibility  Terminal credibility 1.4Finding Evidence  Evidence o Statistics o Examples o Comparisons o Quotations  Visual Aids 1.5Planning Public Speeches  Select a topic  Define the speaking purpose  Develop the thesis 1.6Organizing Speeches  Affects comprehension of ideas  Listeners are better persuaded by an organized speech  Organization enhances a speaker’s credibility  Speech Introduction o Captures listeners’ attention o Motivates audience to listen o Tells listeners the thesis and key points o Enhance the speaker’s credibility  Speech Body o Chronological o Spatial o Topical o Wave patterns o Comparative o Problem-solution o Cause & effect  Speech Conclusion o Summarizes the main ideas o Be memorable o Emphasize ideas o Increase credibility o Gain listeners’ support or approval 1.7Motivated Sequence  Attention  Need  Satisfaction  Visualization  Call to Action 1.8Transitions  Signal listeners you are ready to move from one idea to the next o Therefore o And so o For this reason o As the evidence suggests 1.9Effective Delivery  Oral style  Impromptu delivery  Extemporaneous delivery  Manuscript delivery  Memorized delivery 1.10 Digital Media and Public Speaking  Digital media contributes to both preparation and presentation of speeches  Digital media can assist during speech o Power point slides o Video excerpts o Taped interviews 1.11 Guidelines  Adapt speeches to audiences  Listen critically  Avoid common fallacies Summary  Most of us will communicate publicly  You must plan & practice  Goals of Public Speaking  How to plan, organize, research, support & deliver  Guidelines


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