Comm 100, 14 Weeks of Notes
Comm 100, 14 Weeks of Notes Comm 100
Edinboro University of Pennsylvania
Popular in Human Communication
Popular in Communication
This 3 page Class Notes was uploaded by Lisa Montanez on Tuesday April 12, 2016. The Class Notes belongs to Comm 100 at Edinboro University of Pennsylvania taught by Dr. Esposito in Spring 2016. Since its upload, it has received 30 views. For similar materials see Human Communication in Communication at Edinboro University of Pennsylvania.
Reviews for Comm 100, 14 Weeks of Notes
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 04/12/16
Human Communication, Comm 100 Notes Chapter 14: Mass Media Focus Questions: 1. How do media shape our thinking? 2. To what extent is news constructed or created? 3. What is the mean world syndrome? 4. To what extent is the content of media controlled by powerful corporations? 5. How can you develop media literacy? Overview of Chapter: Define mass media Features of mass media Two guidelines for interacting with mass media 1.1Mass Media Consists of all media that address large audiences Books, film, television, radio, newspapers, advertising, magazines, computer technologies Does not include e-mail, IMs and texting Major source of information and entertainment Ideas about people, events, issues, and cultural life TV remains Americans’ top choice for national & international news 1.2Marshall McLuhan Communication scholar Dominant media strongly shape human life “The medium is the message” Identified four eras of communication 1.3The Tribal Epoch Oral tradition Stories & rituals passed along important information Entertainment 1.4The Literate Epoch Phonetic alphabet Allowed people to communication without face-to-face interaction Use limited to the elite classes of society 1.5The Print Epoch Gutenberg Many books printed at moderate cost Accessible to the masses 1.6The Electronic Epoch Telegraph, television, radio, computers Global Village o Marshall McLuhan 1.7Uses & Gratifications Theory States we used mass communication to gratify ourselves If existing media do not satisfy them, people will create to satisfy their needs 1.8Agenda Setting Two part theory o Mass media direct us to pay attention to certain topics through overage o Mass media lead us to ignore or give minimal attention by barely covering them at all Gatekeepers 1.9Cultivation of World Views Cumulative process that promotes particular Mainstreaming o Desirability and normalcy Resonance Mean World Syndrome 1.10 Dominant Ideology Narrative framing Product placement Immersive advertising Construct news, shaping what is presented 1.11 Digital Media and Mass Media Mass media are intertwined with digital media Mass media and computer-mediated communication are increasingly responsive to each other Dominance of digital media is affecting human thought, ways of relating to each other, and sense of community 1.12 Develop Media Literacy Realistically asses media’s influence Become aware of patterns in media Actively interrogate media messages Expose yourself to a range of media sources Focus on our motivations for engaging media 1.13 Respond Actively Recognize that the worldviews presented are not complete You can affect what happens around you o Notice what media ask you to think about, believe, & do Then question or challenge the views of reality in media Summary Evolution of Mass Communication o The Four Epochs Five Theories Two Guidelines o Develop media literacy o Assume an active voice
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'