Comm210 Week 13 Notes
Comm210 Week 13 Notes COMM 210
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This 1 page Class Notes was uploaded by Jennifer Miner on Wednesday April 13, 2016. The Class Notes belongs to COMM 210 at Ball State University taught by Denker in Spring 2015. Since its upload, it has received 10 views.
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Date Created: 04/13/16
COMM 210 WEEK 13 PERSUASIVE THEORY Main Points Latitudes Strategies Factors affecting beliefs/attitude 1. Consistency Principle: a. Explains that we are more likely to believe things that are in line with our beliefs, attitudes, and values. b. BUT we are less likely to believe arguments that do not 2. Social Judgement Theory: a. Links to consistency principle b. Explains that we are always comparing out beliefs, attitudes, and values to what we are hearing from others i. These comparisons = 3 types (latitudes) 1. Acceptance a. Reinforces beliefs b. We think things are more similar than they truly are 2. Rejection a. We think things are more discrepant than they truly are 3. Non-commitment a. The greatest attitude/value change happens when we are in this stage due to our lack of decision b. Mind has not been made up yet 3. Cognitive Dissonance: a. Refers to the internal work we have to do to make our beliefs/attitudes/values line up. b. When beliefs and ACTIONS do not align = 5 strategic solutions to fix this error i. Attacking source credibility ii. Focusing on certain parts of argument iii. Seek new information iv. Cease listening v. Changing our mind 4. Gradual Change Approach a. Explains that we are more likely to change our beliefs/attitudes/values when the change is gradual. 5. Theory of Reasoned Action a. Based around how attitudes influence behavior b. 2 factors that influence attitude/behavior i. Your own personal attitudes ii. Subjective norms *this theory explains why “band-wagon” appeals are effective* 6. Theory of Planned Behavior a. Accounts for perceived behavioral control b. Explains the need to make sure the audience understands that THEY can DO something
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