RHM 370 Chapter 4 Notes
RHM 370 Chapter 4 Notes RHM 370-001
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Anna Wynn Rodgers
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This 2 page Class Notes was uploaded by Anna Wynn Rodgers on Wednesday February 11, 2015. The Class Notes belongs to RHM 370-001 at University of Alabama - Tuscaloosa taught by Hahm in Spring2015. Since its upload, it has received 51 views. For similar materials see Event Marketing in Public Health at University of Alabama - Tuscaloosa.
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Date Created: 02/11/15
RHM 370001 Notes to PowerPoint Slides Chapter 4 Sponsor amp CauseRelated Event Marketing Sponsorship Investing in sponsors is expensive Sponsors seek to capitalize upon the image the event projects do they stay Do they pull out Find differentiation Sponsorship is one part of what you can do for event First Things First SWOT Why should they choose YOU Selling Event Sponsorships 0 Show CEO why they should be a part of your event see what CEO is interested in health issues they have to coordinate hobbies and clubs they are involved in Stressing Mutual Interest Looking to gain interest Identifying Potential Sponsors Can your event provide 0 Financial return 0 Image improvement 0 Access to new markets 0 Gain media coverage 0 Distinguish the type of return the sponsor is seeking Ask around and tell people what your are doing when it comes to referrals easier mutual trust Look at sponsor s timeline Make sure everything aligns Know the types of events they DO NOT sponsor Be personal as you can stress what sponsor is looking for Selling Event Sponsorships 0 Approach sponsors as soon as you plan the time of your event Give them enough time so they aren t booked 0 Thinking outside the box makes it easier for your sponsor 0 Know demographic info about your attendees 0 Have pricing points for your sponsor o If contract is too long or there is not a price sponsors will turn offer down 0 Sponsors want to be treated well and be wellknown 0 Have someone onsite dedicated to making sure sponsors are happy 0 Interview them send a survey follow up so they will come back Packaging Sponsorships Title Sponsors are most expensive gives them the spotlight of sponsoring event RHM 370001 Notes to PowerPoint Slides Tiered sponsorships platinum gold silver bronze be flexible about name of tier Potential Sponsorship Benefits Mention sponsors on social media whenever you can How to Evaluate the ROI for the Sponsor A lot of talk goes out besides what you paid for Think ahead Was there a change in a positive way Clear goals and objectives will make measuring easy Impact Measurement SOCIAL MEDIA Practical Sponsor lncentivization Buy a block of time and get a discount CrossPromotions companies promote each other win a ticket to Disney World on a cap of a coke bottle you bought Giving extra to your sponsors for them to use Sponsors bring product samples to events Tent for sponsors to be exclusive providing seating FampB etc Hospitality events are expensive 0 Biggest thing you can offer CauseRelated Event Marketing An event being used to market a cause increase awareness look to sponsor
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