Week 3 Readings & Lecture Notes
Week 3 Readings & Lecture Notes GHS:3150:0001
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Popular in Journalism and Mass Communications
This 2 page Class Notes was uploaded by Alyssa Linvell on Wednesday February 11, 2015. The Class Notes belongs to GHS:3150:0001 at University of Iowa taught by Rachel Young in Fall. Since its upload, it has received 118 views. For similar materials see Media and Health in Journalism and Mass Communications at University of Iowa.
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Date Created: 02/11/15
Media and Health Week 3 Reading amp Lecture Notes Framing framing in research for communications sociology and political science framing the way events and issues are organized and made sense of especially by media media professionals and their audiences how are issues constructed discourse structured and meanings developed hepfu in understanding the media s role in political life classifying issues into categories obscures how they are defined in the first place how does human knowledge relate to the world Mapping the Framing Tradition a frame is in large determined by its outcome or effect to frame means to select some aspects of a perceived reality and make them more salient in a communicating text a central organizing idea for news content that supplies a context and suggests what the issue is through the use of selection emphasis exclusion and elaboration framing is concerned with the way that interests communicators sources and culture combine to yield coherent ways of understanding the world which are developed using all of the available verbal and visual symbolic resources frames are organizing principles that are socially shared and persistent over time that work symbolically to meaningfully structure the social world cognitively organizing frames thinking about social phenomena cultural organizing marshal a cultural understanding and to keep doing so beyond the immediate information all frames are not equal in their ability to cause information to cohere making sense out of the world Lecture Notes Why do we use health media to be informed educated to be entertained to escape to enhance social interactionconnectcreate a community Who creates health media journalists medical experts entertainment industry nonprofits govt corporations aggregatorssearch engines individuals with internet access Agenda Setting agenda setting is a powerful influence of the media the ability to tell us which issues are important dating back to 1922 columnist Walter Lippman was concerned that the media had the power to present images to the public 1968 research emphasized awareness and information assessed the relationships between what voters in a community said were important issues and the actual content of the media messages used during a campaign McCombs and Shaw conclude that mass media exerted significant influence on what voters deemed major issues News Values a set of criteria that guides the selection of news rareunexpected local involves important people entertaininghuman element continuing already existing news magnitudeaffects a lot of peoplemoney additivity hypothesis the more news values an event includes the better the chance it will become news excusion hypothesis events that have no or few news values will not become news news media in the U5 is a business not a public service Framing Frames are organizing principles that are socially shared and persistent over time that work symbolically to meaningfully structure the social world Reese frames represent what individuals groups and cultures find meaningful how we organize experience they influence how we organize experience
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