Week Three Notes
Week Three Notes SOCIOL105-SEC01
Popular in Sociology 105: Self, Society, and Interpersonal Relations
Popular in Sociology
This 2 page Class Notes was uploaded by Brianna on Thursday February 12, 2015. The Class Notes belongs to SOCIOL105-SEC01 at University of Massachusetts taught by Richard Tessler in Spring2015. Since its upload, it has received 71 views. For similar materials see Sociology 105: Self, Society, and Interpersonal Relations in Sociology at University of Massachusetts.
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Date Created: 02/12/15
February 5 2015 Sociology 105 Reinforcement Theory People will be more likely to perform a specific behavior if it is followed by something pleasurable and less likely if it is followed by something negative or by the removal of something positive Classroom examples of reinforcing behavior that promote student learning Research example Verplanck 0 Purpose was to show that one person can alter the course of a conversation by the selective use of social approval 0 Wanted people to show more intensity and frequency of opinion sharing I Phase 1 baseline no special reinforcement I Phase 2 positive reinforcement for sharing opinion increase in sharing I Phase 3 decrease in opinion expression suspended reinforcement Limitations of reinforcement theory 0 Sometimes people feed off of negative reinforcement I Become more vocal especially if it offends O Tends to ignore selfreinforcements I Not all reinforcements come from the outside 0 good for you Cognitive theory example 0 Some behaviors can only be understood once you understand what a person is thinking and where those thoughts come from 0 Ex umbrella use in China on sunny days I people using umbrellas during sunny day I only females gender roles I many females covering up their skin during hot days 0 Explaining the behavior I Role expectations don t seem relevant I If reinforcements are involved they are indirect 0 Social reactions are not apparent I Seems that behavior is being shaped by something inside people s heads 0 Hypothesis I Cutural attitudes are driving the behavior 0 It s a girl thing 0 It s a city thing 0 It s a status thing I It is related to social change in china 0 Limitation I Cognitive theory sometimes ignores alternative cultural frames 0 Not everyone internalizes mainstream attitudes O Interviewed females I Most of the females interviewed came to the city to purse a higher education I Very sacrificial and very different from what the men experienced I These women laughed at the idea of the umbrellas not brought up in the conformity of urban china Social change in China 0 Historically in china exposure to the sun was an inescapable fact of life as a farmer in the countryside I Darker skin was associated with the country side 0 As people migrate to the cities they seek urban identity I The sun umbrella is a symbol of that identity 0
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