SportManagement276ExamNotes.pdf Geology 101
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This 10 page Class Notes was uploaded by Samuel Oppong on Thursday February 12, 2015. The Class Notes belongs to Geology 101 at Washington State University taught by Wilkie in Fall. Since its upload, it has received 261 views. For similar materials see Gelogy in Geology at Washington State University.
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Date Created: 02/12/15
Sport Management 276 Exam Notes What is a Sport Socially and ethically accepted physical activity the instrument goal is physical achievement for oneself Taylorism obtaining maximum efficiency in industrial work 190039s Hawthorne Effect Social factors in workplace are important support supervision and group dynamics 193039s What is Management Value Creation Resource gtgtHowgtgtWhereW hyW hat Evolution of Sport 1st Wave School Driveneducation 2nd Wave Government Drivenpoliticaladministrative 3rd WaveMarket Driveneconomic sociocultural Sports management structures grow in response to broad social changes specific changes in sport segments honest play and inclusion 3 sport management structures Clubs Leagues Professional Tournaments European Sport Clubs For aristocrats Honor not money Invest in youth league promotion relegation US Sport Leagues lack of aristocrats for common person For Money profit oriented playoffs The Club system England birth place from British Empire 18th cent development of Sport clubs 19th cent standardizing rules settling disputes organizing schedules Thoroughbred Horse Racing first sports transformed by club management system no admission broad and diverse audiences Hobby for wealthy and gambling The Jockey Club Roots of the management system Sponsored prestigious races Met for a strong national governing body to establish rules standards and a mechanism for resolving disputes model for sport management practices Pierre de Coubertin Founded the Modern Olympic Games Intemational Club Event He was inspired by english revivals and victorian notions of character building peace movements American Structure Europe didn39t work be lack of aristocrats Better Spectator Sports Managed by track owners and race promoters Sport Management functions of planning organizing leading and evaluating within the context of an organization primary objective is providing sport or tnessrelated activities products or services what is the goal of sport managers to get workers to do what the manager wants in an efficient and costeffective manner phases of development of management theory 2 1 scientific management 2 human relations movement Today39s use of organizational behavior Study and application of the human side of management and organizations Modern Changes of Organizational Behavior globalization downsizing information technology diversity Management functions Plan Organize Lead action Evaluate performance reports Key Skills people communication managing diversity managing technology decision making organizational politics managing change motivation initative Current Issues Diversity Managing technology Intemational Sport Management NeW Management Theories What is finance How an organization generated funds and how they are allocated and spent Owners39 Equity Amount of their own money that owners have invested into the firm Debt Amount of money an organization borrows ROI Expected dollar value return on each alternative investment Economic Benefits of Sports Financial benefits Urban Renewal Tourism Employment effects Intangible benefits Economic Risks of Sport Debt Rising consumer pricesrent monopoly only one producer and multiple buyers NFL has too many players monopsony only one buyer controls the demand With multiple sellers too many leagues for all fans Challenges of Sport finance Large Capital is needed Profitability Competitive Balance What is marketing task of creating promoting and delivering goods and services to consumers and businesses Sport Marketing all activities designed to meet the needs and wants of sport consumers Traditional Market vs Sport Market Competition Experts Demand Intangibility Inconsistency Core of the product Uniqueness of Sport Product Intangibility Standardization Perishability Simultaneity Homogeneous 2 thrusts of Sport Marketing Marketing of Sport Marketing through Sport Mark McCormack Founded IMG the first sport marketing firm Market Research a fundamental tool for understanding and satisfying consumer39s needs and wants insight to new products and pricing SWOT Analysis Evaluate internal strength and weaknesses external opportunities and threats Segmentation identify groups of consumers based on their common characteristics or traits Demographic Socioeconomic Psychographic Geographic Behavioral Sport Marketing Mix refers to the controllable variables the organization puts together to satisfy a target group product price place promotion MLS single entity every team is owned by the league there are no individual owners revenue sharing league is in charge of all finances MLS pros saves money for league all teams are fairly competitive no bidding wars MLS Cons no player can get high contracts teams can39t always sing players they want can39t make financial decisions without league consent MLB first to adopt a league system favorable media attention Honoring of contracts Value Something of relative importance or worth Morals beneficence honesty respect responsibility justice Non Morals Money Possessions J obs Social Values loyalty Work ethic tend to value social more than moral Moral Reasoning 1st order rules 2nd order focus on self 3rd order focus on others and enVironment Critical examination tolerance for diff pov inte11ectua1 freedom freedom from dogmatism control of self destiny
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