SPCM 100 Week 6 (2/23 & 2/25)
SPCM 100 Week 6 (2/23 & 2/25) SPCM 100
Popular in Communication and Popular Culture
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Popular in Communication Studies
Paige Von Almen
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This 1 page Class Notes was uploaded by Grace Walkuski on Saturday February 27, 2016. The Class Notes belongs to SPCM 100 at Colorado State University taught by Garcia-Jimenez, Leonarda Immaculata in Spring 2016. Since its upload, it has received 50 views. For similar materials see Communication and Popular Culture in Communication Studies at Colorado State University.
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Date Created: 02/27/16
Week 6 (2/23 & 2/25) Friday, 26 February, 201611:35 PM Tuesday 2/23 Harper Lee and Umberto Eco, two influential pop culture icons, died last weekend. Watch: "God made a farmer" Ram truck commercialand the "Fixed" version • The commercialwe will be evaluating for our group method lab • Very specific audience • Should it have targeted a more diverse population that would have portrayed farming more accurately? Did they need to expand their target audience? Advertising and consumer society • Advertising is everywhere • Products that characters use in moviesor TV shows are just more ads ○ Walter White's car • Product placement tells you what to buy • Behavior placement tells you how to act Watch: "The greatest movie ever sold" trailer • A moviefunded entirely by ads about exposing the ad industry Thursday 2/25 Donald Trump is so successful as a politician because of his fame as a pop culture icon 1950scigarette advertising, made it so only women used filters WWII propaganda Radio and movies TV was the mostimportant developmentof the 20th century Watch "Flags of our fathers" trailer (American perspective) Watch "Letters from Iwo Jima" trailer (Japanese perspective) • Two sides of the same WWII story • Both directed by Clint Eastwood Harold Lasswell and Paul Lazarsfeld - propaganda and media influence researchers "Why we fight" was a propaganda series • Helped change the public's opinion of the war • Helped the public to support the war after being strongly opposed
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