RHM 175: Ch. 6
RHM 175: Ch. 6 RHM 175-001
UWF - Pensacola
Popular in Intro Hotel Restaurant Hosp Mg
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This 5 page Class Notes was uploaded by Nicolette Chaliotis on Friday February 13, 2015. The Class Notes belongs to RHM 175-001 at University of West Florida - Pensacola taught by Blumenthal in Spring2015. Since its upload, it has received 80 views.
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Date Created: 02/13/15
Chapter 6 Hotel Guests Business Guests Largest segment of travelers Least price sensitive 56 of all travelers are business related 0 26 convention and meeting travelers 24 days 0 30 transient business travelers 12 nights OnSite Amenities for Business Travelers Executive or Concierge Floors Business Services is a MUST Health and Fitness Centers Special Amenities lnRoom Refreshments U39lbUUNH Group Business The Meetings Market Corporate Mandatory Smaller size Association 0 Voluntary Larger size 10005 of attendees Leisure Travelers Travel individually couples families or small groups Travel for a Mbusiness purpose Reasons to travel Vacations weekends packages VFR for a change 0 More relaxed and casual Usually only stay one night unless at a resort Travel during Peak Season Usually pay rack rates AAA or AARP Longterm Stay Guests Individuals or families relocating to an area Need lodging until permanent housing can be found Often are corporate government or military personnel Need cooking facilities and more living space 2x the space of a regular hotel room AllSuite and Extended Stay Properties Embassy Suites Residence Inn AirlineRelated Guests Housing for airline employees Overnight passengers Stranded passengers weather Airport properties lower rates and no transportation costs SMERF The quotCatchAll Market S Social M Military E Education R Religion F Fraternal Price Sensitive nonpro t market Have a Per Diem allowance Target during slow periods Regional Geta way Guests Nearby residents Get away for the weekend But don t want to travel far Normally cater to convention groups on weekdays Rates are discounted amp often include meals and entertainment Guest Mix Mixture of guests who stay at a hotel 60 business 20 convention 20 leisure Example of mix Goal capture multiple market segments Danger some guests do NOT mix well Ex Top Business Execs vs Noisy Tour Groups How to Rate Hotels No Government Rating Law 46000 hotels 31 million rooms in US Uses Diamonds Mobile Travel Guide Uses Stars 0 1 lowest 0 5 highest Location Hotels City Center Hotels 0 Downtown Properties near Business District 0 Business Clientele During Week Leisure Weekends Usually FullService Includes Food Depts Resort Hotels 0 Exotic Locations 1 Summer Resorts 0 Late May Labor day 0 Weather Financial Risk 2 Year Round Resorts 0 Warmer climates 0 Las Vegas 3 Warm Winter Resorts 0 Caribbean Florida Hawaii 4 Cold Winter Resorts 0 Accommodate skiers 5 International Resorts 0 747 Aircraft 0 Club Med Suburban Hotels Cheaper land Better highways Shopping centers etc 0 Less rooms avg 250500 0 One small meeting or banquet room Highway Hotels 0 Cost conscious traveler Nofrills amp Low rates 0 Why did they name the motel quotMotel 6 0 Cost of the room was 600 a night Airport Hotels 0 Business Travelers Airline Passengers Employees 0 Meeting facilities Shuttles to hotel 0 Dark shades amp Odd checkin times WakeUp Calls 0 Room Service or elaborate vending machines Respond to demand immediately Ex Snowstorm AllSuite Hotels 0 Separate bedroom and living room Attract Business Guests 0 Place to Work amp Entertain Embassy Suites Casino Hotels Elaborate Sleeping Rooms Fun Restaurants or buffets Extravagant Entertainment To support the gaming facilities High Rollers Comp rooms amp food Bed amp Breakfast Inns 0 Owner s private home 0 Specialty Breakfast 0 Popular for Intimate amp Personal Service Others 0 Extended Stay 0 Convention Hotels Timeshare Properties Vacation Clubs Condominium Hotels 0 Senior Housing Amenities Guest services designed to bolster a hotel s appeal amp encourage repeat business 19805 Hotel War of the Amenities Amenity Creep 0 Excessive amenities Increases expenses Little return 0 1 Shampoo x 500 Rooms 500 A Day 0 Now most cut back reduce costs Ownership of Hotels Independent 0 No chain affiliation Make ALL decisions 0 Face Highest Failure Rate 0 Financial Marketing Develop own system Referral Organizations 0 Help Independents compete with Chains Share 0 Advertising amp Reservation System Franchising o Franchisor Name Brand 0 Grants certain rights to 0 Use of logo operating procedures reservations marketing etc o For a fee 34 of room revenue 0 In returnFranchisee agrees to operate the hotel within the guidelines set by the franchisor Management Contracts 0 Hotel company manages a property for o 5 10 or 20 years 0 Company gets a management fee 0 245 of gross revenues Partnership 0 A Party usually a couple Puts up 12 the capital to build the hotel 0 Company does other 12 Pays their Salary amp Splits pro ts 5050 Leasing A hotel is leased for 2050 of gross sales 0 Ex Puerto Rico leased a hotel to Hilton to encourage tourism by having a brand name for 23rds of gross operating pro t Price of Hotels 3 Main Prices 1 Limited Service No Frills Economy lowest 0 Budget 2ncl lowest 0 Motel 6 Super 8 Days lnnPrices under 60 2 MidPrice Full amp Limited Service 0 One restaurant one meeting room 0 6590 avg prices Hampton Holiday Inn Express 3 FirstClassLuxury39 every need is satis ed 0 Ritz Hilton Four Seasons Hyatt 100
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