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POLS 2311, Chapter 13: The Campaign Process

by: Estefania Hernandez

POLS 2311, Chapter 13: The Campaign Process 2311

Marketplace > University of Texas at El Paso > Political Science > 2311 > POLS 2311 Chapter 13 The Campaign Process
Estefania Hernandez

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About this Document

Hey! These are the notes for the Campaign Process and the notes essentially go more in depth than what she discussed during the class; examples are provided for some key terms as well! Some of ...
American Government and Politics
Dr. Abha Singh
Class Notes
campaign, advertisements, Public, funds, tillman, ACT, PACs, candidates, staff
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This 3 page Class Notes was uploaded by Estefania Hernandez on Sunday April 17, 2016. The Class Notes belongs to 2311 at University of Texas at El Paso taught by Dr. Abha Singh in Spring 2016. Since its upload, it has received 11 views. For similar materials see American Government and Politics in Political Science at University of Texas at El Paso.


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Date Created: 04/17/16
The Campaign Process Roots The Nomination Campaign Winning the primary election  Starts years before general election  Target party leaders and interest group  Test themes, slogans, and strategies Primary voters more extreme and ideological  Candidates must be careful  They are either totally liber or totally conservative  Internal party elections The General Election Campaign Different than primary  Compete against different parties Movement toward center  Party loyalists unlikely to budge  Competing for moderates Length of campaign varies by state Assembling a Campaign Staf The Candidate Why do candidates run?  Personal ambition  Ideological objectives Campaigns take a personal toll  Public exposure and scrutiny for entire family  Chance of rejection  Meet and greet as many voters as possible Exhaustion leads to gaffes  Tempers flare due to sleep deprivation The Campaign Staf Campaign manager Finance chair Communications staff  Communications director  Press secretary  Internet team Raising Money Regulating Campaign Finance Early attempts  Prohibition on soliciting funds from federal workers 1883; they are supposed to be neutral The Campaign Process  Tillman Act 1907 Federal Election Campaign Act FECA – monitors funding for campaign Bipartisan Campaign Reform Act BCRA Citizen United v. FEC 2010 Sources of Campaign Funding Individuals  Donate $2,700 per election  Small donations add up Political parties  Quasi-judicial process Personal savings  No limits  Candidates can spend all they want on their savings Political action committees PACs  Created to fund those campaigns  Limit $5,000 per election Sources of Campaign Funding (Cont.) 527 political committees  Named for section of tax code  Limit on how much they can spend  No limits on how much they can give  Cant contribute directly but can for a cause (e.g., immigration reform, environmental policy)  Specifically for political agenda 501(c) groups  Not primarily political  They don’t have to disclose names until the next year Super PACs  No limit on how much they can spend  Cant coordinate your activity towards their campaign Tillman Act  Cant donate directly Public Funds Presidential candidates  Few candidates accept them  Must raise at least $5,000 to qualify for matching funds  Third party candidates only get funds after election Presidential election campaign fund  $3 from each taxpayer who ticks box The Campaign Process  20% of taxpayers participate Matching Fund  Requesting help and you have to raise money on your own first  They match what I raised, but after I accept it, I cant spend anymore of my money Reaching Voters Traditional Media Deciding what is newsworthy  Obsession with the horse race Strategies to control media coverage  Isolate candidate from press  Stage media events  Spin  Appear on talk and comedy shows Candidate debates  Directions to agencies that have the force of law New Media  Faster dissemination of information  Faster data collection  Faster response time  Internet  Social media  Robo-calls Campaign Advertisements Positive Ads  Stress qualifications Negative Ads  Contras ads about rival Contrast ads  Compare candidates Inoculation ads  Anticipate attacks  Trying to protect candidate from future attack  Calling forth your own flaws


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