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US Retail Markets

by: Leticia Notetaker

US Retail Markets MAR 3231

Leticia Notetaker

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About this Document

These notes cover a lot of test question material. Make sure you are aware of the major markets and their specialties as well as why buyers and manufacturers go to market.
Retail Management
Class Notes
25 ?




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This 2 page Class Notes was uploaded by Leticia Notetaker on Sunday April 17, 2016. The Class Notes belongs to MAR 3231 at Florida State University taught by in Spring 2016. Since its upload, it has received 10 views. For similar materials see Retail Management in Marketing at Florida State University.

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Date Created: 04/17/16
4/10/2016 OneNote Online US Retail Markets  Tuesday, March 1, 2016  2:47 PM  Markets  A loca￿on where manufacturers display their samples, introduce new lines, & buyers place orders  May include diff buildings & in some ci￿es, permanent facili￿es called "marts" host the manufacturers & buyers  Some designers & manufacturers have their own facili￿es  Dallas not open year round, others are  Basic market calendar; 5 seasons…  Jan ‐ summer  March/April ‐ early fall (transi￿on)  May/June ‐ late fall  Aug‐sept ‐ resort ( ppl travel to get away from cooling temps)  Oct‐nov ‐ spring  Mid nov‐ holiday    Why do buyers go to markets?  To buy, network, observe compe￿￿on   See en￿re line of merchandise   Seek new resources     Why do manufacturers go to markets?  Display & sell their lines  Determine which items should be massed produced  Show merch more effec￿vely  Make fashion statements  Train sales reps    5 Major fashion markets  LA ‐ southwest & west  California styles sportswear & swim  Evening ware (entertainment industry), great junior market  20 story building with 2000 showrooms  West coast markets much different from east coast markets  Chicago ‐ mid west  Known for women, bridal, kids, men & outerwear  Mart was built by Marshall Fields; 25 stories, many offices & showrooms for home furnishings  NY ‐ northeast  6000 showrooms  Housed by class & price  7th ave.; 32 sq. block of area in Manha䪌㊀an (garment district)  Broadway; moderate  Many central offices & RBO's, media center  Advantages: garment capital of the country  Disadvantages: cost,   Atlanta ‐ southeast  Over 2000 showrooms which show home furnishings & apparel   Conduct training, selling, & product seminars  Dallas ‐ south west & mid west  Largest complex in the country   Apparel, home, trade, & kids marts  World trade center (15 floors), Market Hall (1400 display booths),   Major & regional markets  Merchandise targeted for that region!2522&cid=4d2ab04fa3dd8f1b&app=OneNote 1/2 4/10/2016 OneNote Online   Emerging market  San Francisco  Emerging strong market & thought to be compe￿￿on for Dallas market    Addi￿onal Regional Markets  Miami  Sportswear & swim serving the Caribbean, Central & South America  North Carolina  High point, largest furniture market    U.S.Trade Shows  Contemporary furniture market in NY  Jacob Javits Conven￿on Center  Interna￿onal gi fair, entertainment  Seminars including topics of color, design, trends, social media, et.  Chicago  Internet retailer conference & exhibi￿on  Largest display of e‐retailing technology under one roof  Interna￿onal home & housewares show at McCormick Place  Las Vegas  Magic market week ‐ interna￿onal community of apparel ,accessories, footwear  Pla￿￿orm ‐ the shoe show of LA which is the center of the retail footwear industry  ABC kids expo  Focus on domes￿c & interna￿onal vendors for children's apparel  Project‐underground brand forum  Most comprehensive underground brand forum featuring brands ranging from mul￿ na￿onal companies to local start‐ups  Salt Lake City  Outdoor retail; world's largest outdoor sports gathering in the world  Family business  Atlanta  Long Beach  Agenda trade show for Surf & Urban; twice a year  Large surf market (Orlando is east coast compe￿￿on)   Focus on skate, surf, & urban lifestyle      Things to Know  Know markets & what they're know for  Director of retailers posi￿on  why buyers & manufacturers go to market  General manager of each market!2522&cid=4d2ab04fa3dd8f1b&app=OneNote 2/2


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