JOUR 331, Week 1 Notes
JOUR 331, Week 1 Notes JOUR 331
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This 1 page Class Notes was uploaded by Lauren Notetaker on Monday April 18, 2016. The Class Notes belongs to JOUR 331 at California Polytechnic State University San Luis Obispo taught by Ellen Curtis in Spring 2016. Since its upload, it has received 43 views. For similar materials see Contemporary Advertising in Journalism and Mass Communications at California Polytechnic State University San Luis Obispo.
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Date Created: 04/18/16
JOUR 331-01 Lecture Notes Ellen Curtis Spring 2016 Week 1 Writing Assignment #1: Buy magazine and pick an ad – write 500 words about what the ad says about society (Due Tuesday April 5?); upload to PolyLearn Advertising Industry Overview Advertising uses paid media to promote a product or service Advertising is one marketing tactic of many o There are multiple tactics within advertising Advertising o Online Native Social Web – banner, display, rich media Influencer Search – PPC, SEM In-game o Offline Print – Newspaper, Magazines, Flyers, Brochures, Booklets TV Out of Home – Bus, Bullboard, Blimp Radio Paid Endorsements Event Sponsorship o Mobile Banner Native Interstitial Rich Media
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